5 ways to prepare clients' skincare for autumn
The summer of ’22 was one of the hottest on record and allowed us to bask in extended periods of sunshine and warmth. With autumnal temperatures rapidly declining, it’s important that our clients' skincare regimes aren’t caught off guard. Small adjustments and changes to their autumn skincare wardrobe can make all the difference.
Change up the cleanser.
It’s important to ensure the cornerstone of the skincare regime is adjusted according to the seasons. Whilst a foaming face wash may be the best solution during the hot summer months to break down excess surface oils, combining their use with a drop in temperature and humidity makes the skin more susceptible to moisture loss and can lead it to become dehydrated and tight. Tell clients to switch to a lotion or cream-based cleanser formulated with nourishing oils which support epidermal layers by maintaining skin lipids without causing drying. Most modern lotions and cream-based cleansers can still be rinsed with water to ensure that clean feeling. For those clients who still want a foaming action, Eve Taylor London’s Dynamic Resurfacing Cleanser is packed with argan and cottonseed oils and offers a cream-textured cleanse with a mildly foaming action to deeply cleanse, resurface and nurture the skin in one go.
- Increase exfoliation
Autumnal skin can quickly become dull with the remnants of a summer tan and skin build-up adding to a lacklustre appearance.
Increasing exfoliation helps give a refreshed complexion and brightened appearance, whilst increasing cellular turnover and removing dead skin cells that can hinder the effective absorption of serums and moisturisers.
A scrub-based exfoliant formulated with natural bamboo and soya and used twice a week will effectively slough away dulling cells to reveal soft, brightened skin. For those who experience ageing concerns, uneven skin tone or hyperpigmentation, an advanced exfoliant may be better suited. Opt for a masque-like exfoliant which can be left on the skin for 10 minutes whilst fruit-based acids dissolve and digest the glue that holds cells together for intensive resurfacing. These types of masks intensively smooth the skin and promote an even complexion.
- Hydrate, hydrate and hydrate
Humidity in the autumn season decreases, leaving skin feeling parched of moisture and tight. By adding a hydrating serum into their regime, clients can ensure moisture all year round which is essential during the colder months.
Choosing a serum packed with hyaluronic acid will pay dividends to any skincare regime. This super ingredient is suitable for all skin types and conditions the skin with intensive hydration, binding up to a thousand times its own weight in moisture. Eve Taylor London’s Hydrating Serum locks in skin moisture whilst softening and plumping fine lines leaving skin looking healthy, hydrated, and dewy.
The inclusion of a twice-a-week hydrating masque will further boost epidermal moisture. Masques formulated with aloe vera, and green tea offer unrivalled benefits and further support for a soft and supple complexion.
- Don’t forget the SPF
Whilst the sun isn’t blazing as it was in the months gone by, its destructive UV rays are still present and can catch our clients off guard leading to ongoing ageing and skin tone issues. Now is the time to reiterate the importance of consistent SPF use – even on those gloomy days.
An SPF of no less than 15, applied throughout daylight hours is a message to keep hammering home. This will not only protect clients' skin from cell damage but also help defend against premature skin ageing.
Applying a standalone SPF as the final step of the daytime regime is the most effective way to protect the skin, but for those who are short on time, a multi-purpose moisturiser with built-in SPF can be a great practical option. Eve Taylor London’s C+Bright Priming Moisturiser SPF30 is a four-in-one formulation providing moisturising, brightening, UV protection, and priming, in one easy application.
- Often neglected areas
Remind clients to take care of often neglected areas such as the lips and hands as these areas can often see concerns appear rapidly in the winter.
Nourishing the lips with an emollient lip protector packed with shea butter and jojoba oils will soften and soothe this delicate skin keeping them supple and hydrated whilst imparting a barrier to cold autumnal temperatures which can cause dryness. Some formulations on the market are combined with built-in SPF to defend against UV damage.
Hands should be cared for too with an easily absorbed hand cream. Look for formulations like Eve Taylor London’s Hand & Nail Rescue Cream SPF20, formulated with hyaluronic acid and sunflower oil to hydrate and intensively nourish these frequently exposed areas. Hand cream with sunscreen will defend against damaging UV light responsible for premature skin ageing and hyperpigmentation often seen on the back of the hands.
Eve Taylor London can benefit your business with natural, affordable, aromatherapy face and body care. Just complete the professional application to receive your introductory pack and a selection of samples. The brand has opening orders to suit business models of all sizes.
Matt Taylor, is the brand & education manager at Eve Taylor London. This is a sponsored post in association with Eve Taylor London.