6 effective ways to grow your beauty business
Salon software is an important part of the day-to-day running of a beauty business – and the right software can also integrate online sales and help new clients to find you.
“Vagaro is completely vital in the job it does here. Without it, we’re all walking around blindly,” says Dipali Patel, owner of The River Spa in Pinner, who uses scheduling and management system Vagaro in her business.
The software system is focused on getting you found, obtaining bookings and helping you make a profit. Costing just £30 a month, Vagaro’s tools are crafted with your success in mind – here are six ways they can help your business.
Get found
1. A free marketplace
More than 10 million users are searching for businesses like yours on Vagaro. In 2021, Vagaro’s Marketplace brought businesses over 104 million bookings.
Being listed on the Marketplace is completely free as a Vagaro user, with no additional charges or fees applied for new bookings or returning customers we send your way.
Get booked
2. Bookings and Vagaro Calendar
Clients can book with you 24/7 through your Vagaro business page, the Marketplace, Facebook, Instagram and Apple Maps, allowing your appointment slots to fill up as soon as you set your availability!
The Vagaro Calendar allows you to view booking details, filter by employee and easily manage multiple diaries.
3. Marketing
Use email marketing to advertise promotions or remind clients when it’s time to come in, perhaps with a nice discount attached. Vagaro provides users with 1,000 emails a month, free of charge.
Set up text campaigns to automatically send messages before and after appointments, when you’re having a sale, or for quick birthday offers.
4. Waitlist
The Waitlist offers last-minute slots to clients who’ve signed up, making appointments suddenly possible during an otherwise full schedule, and reducing white space on your bookings sheet.
Waitlisters are automatically contacted with the opportunity to schedule once a spot becomes available.
Get paid
5. Payment processing
Vagaro’s credit card processing allows for online pre-payments and deposits to protect your time and money. Keep cards on file to protect yourself from no-shows, cancellations and lost revenue, saving clients time entering details and giving you peace of mind.
“We started using Vagaro’s credit card processing to secure bookings, which has stopped no-shows. We have zero no-shows,” says Patel.
6. Online store and inventory
Clients can browse your digital shelves and purchase products, gift certificates, memberships and packages. Earn consistently by integrating online sales and keep 100% of your profits because Vagaro doesn’t charge commissions.
The online storefront features an automated system which detects low quantities and alerts you when you need to restock products.