Spa and wellness industry veteran Anne Bramham has launched a bath and skincare line specifically formulated to suit the buyer’s body type.

Divided into products for the three main body types: endomorph, mesomorph and ectomorph, the Earth Matters Apothecary range includes body oils, body lotions, shower gels, facial oils and a seaweed mineral bath.

The line uses natural and organic ingredients, from flowers and marine plants to herbs and spices. The range also includes clay pots and bottles and the eco-conscious brand’s packaging is made from recyclable and recycled materials.