Less than half of luxury hotels offer online spa bookings

Less than half of luxury hotel brands offer online spa bookings, according to new research.

The Luxury Hotels Digital IQ Index, released by digital think-tank L2, revealed that just 41% of high-end hotels give customers the option to book their spa services online. 

The report surveyed 50 luxury hotel groups around the world, including the Marriott group, Westin Hotels & Resorts, Jumeirah, the Mandarin Oriental, Fairmont Hotels & Resorts, Sofitel, Hilton Hotels & Resorts, Swissotel and Shangri-La Hotels and Resorts. 

While less than half of high-end hotel operators currently offer online spa booking, the 41% figure constitutes a 4% increase, up from 37% last year. 

Image: The Talise Spa at the Madinat Jumeirah complex in Dubail. Jumeirah was one of the luxury hotel groups featured in the report