Meet Dermalogica & its team of experts on stand C16 at Professional Beauty Dublin 2012
This week, PB speaks to Celia Rose, National Sales Manager, Dermalogica.With over 23 years’ experience selling Dermalogica, Celia has established and grown the brand to be the most respected and sought after professional skincare brand, and firmly cemented its place as the markets leading product line.
What would you say was the most popular products clients demand?
Daily Microfoliant® is internationally Dermalogica’s best-selling product and winner of 38 consumer awards. Launched 10 years ago, it was the first product of its kind - a truly unique, rice-based enzyme powder which micro-exfoliates dulling debris and instantly leaves the skin noticeably smoother and brighter. It allows clients to have the feeling of smooth, exfoliated skin every day, without running the risk of over-exfoliation and compromising the skins natural barrier and defenses.
What makes your products special over the competition?
At Dermalogica we know that everyone’s skin is as individual as the person, and to truly understand your skin is the first step towards a lifetime of skin health.
Face Mapping® skin analysis is a concept unique to Dermalogica that will decodes the needs of each client’s skin – zone by zone – and equip them with the advice and results-driven regimen prescription that will ensure each client will be on the path to their best skin ever.
Do you provide any extra services, advice or training programmes for professionals who use your products in their salons?
We are renowned for our unrivalled commitment to education, providing training free of charge for Dermalogica accounts and their staff, and includes a diverse curriculum of over twenty Skin, Product, Body and Business classes. There are currently eight state-of-the-art Dermalogica Training Centres across the UK and Ireland: Belfast, Cambridge, Derby, Dublin, Exeter, Glasgow, Leatherhead and York. Every account also receives dedicated support from a Dermalogica Business Development Consultant whose role is to act as a mentor and assist in the success of each stockists business.
Why should salon owners visit your stand at the show?
Learn exactly what your skin needs! Visit our stand and speak with one of our expertly trained Dermalogica therapist and experience Face Mapping® Skin Analysis for yourself. Not only will you will receive a personalised skin care regimen that will be tailor-made to your lifestyle and skin care concerns, you will also be able to take away the prescribed products in your own customised sampler pack.
Are you having anything new on your stand at the show?
The 1st September sees the launch of our new skin-targeted SPF moisturisers. Most of us don’t have the luxury of time, so a multi-step skincare routine is not a morning option… these new multi-tasking moisturisers offer the perfect solution! SPF protection is essential every day of the year and by combining broad-spectrum protection with targeted moisturisers, it has ensured that you will have the protection you need without adding time to your routine. We will have the new moisturisers available on our stand to be tried and tested.
Will you be having any special offers exclusive to the show?
Yes – open an account with Dermalogica at the show and let us tailor-make a package for your business. You will receive substantial discounts on retail and professional stock plus a fantastic merchandising and support package to get you started in your business.
What tips would you give salon owners looking to introduce a new line into their salon?
Research the level of business and training support the brand offers and think about the support that the brand can offer you and your business in order to be successful. Also – brand results and recognition with your clients is also key – they are the ones that are purchasing their product and treatments with you.
Don't miss Dermalogica on stand C16 and the big names in skincare at Professional Beauty Dublin on 30 Sept - 1 Oct at the RDS Dublin.