PB meets: Urban Tan
Professional Beauty meets Lisa Barnett, Urban Tan Brand Manager and Sunless Tanning Expert for the JK Group, to talk about the benefits of the product range to beauty professionals and mysterious ‘pegging’ which will be happening at Professional Beauty North.
With over a decade of experience in the sunless tanning market, Lisa’s determination and passion to create a totally natural, professional, odourless sunless product was finally achieved with the launch of Urban Tan in 2007.
Becoming the tan choice on TV programmes and by celebrities, Urban Tan has also been voted for in the category ‘Best Scented Tan’ by Elle magazine and ‘Best Fragranced Tan’ by Hello magazine.
PB: What would you say was your most popular product?
LB: The Celebrity spray tan solution is our best-selling spray tan colour in autumn/winter as it delivers a wonderful golden tanning result but offers warmth to its undertone. During the summer season, we see a peak in the sales of Chocolate spray tan solution as the market demands a darker result. The Chocolate shade is browner in its shade than golden, to benefit those going/returning from holidays.
PB: How do Urban Tan products differentiate from the other tan products on the market?
LB: Urban Tan is all about having a one to one interaction with our customers so that they get the best results. It offers a range of 4 blendable colours and 6 optional aromas so you can receive a totally unique bespoke tan. You choose the colour (s) and then a tailor made tan is blended. Different shades can be used to contour your body and make it look toned. There is a holistic feel to the tan as essential aroma fragrance oil can be added to the spray tan to suit your mood and enhance how you feel.
PB: What would be the cost to professionals looking to start using Urban Tan products?
LB: A single spray treatment costs a maximum of £1.95 bought in litres and an additional 5p to add the aroma experience. We promote regular special offers for our customers throughout the year.
PB: What support do you offer professionals who use your products?
LB: We offer 1-2-1 in salon or at home training and we have regional academies throughout the UK where you can benefit from learning in a group. We help with marketing which is very handy for small businesses and individuals through our social media. We also provide tips and tricks and constantly update our customers with special mail outs.
PB: Are you having anything new on your stand at the show?
LB: Urban Tan are very excited to be unveiling a possible retail range that will be available for Christmas.
PB: Will you be having any special offers exclusive to the show?
LB: We will be having an on-stand promotion competition entry to win a VIP 1-2-1 Masterclass on Urban Tan spray tanning with a year’s supply of tanning solution (max 2 litres per month for a 12 month period). You can enter by letting us know ‘Y U <3 Urban Tan’.
If you prefer you can join our twitter competition where one of our undercover Urban Tan team will be a ‘surprise pegging’ guest at the show with a promotional Urban Tan peg.
Once this person has been pegged to claim their prize, they must go to the Urban Tan stand at F3 where they will receive a fabulous goody bag full of UT goodies and discount offers. They will also have fame on our Urban Tan twitter and facebook pages with fab pictures of the event.
Follow or like us to join in the fun https://www.facebook.com/urbantanspraytan and on twitter @urbantan1. We will be using hashtag #UrbanTanPeg on the day so let us know your location at the show if you want to enter.
For anyone looking for a super package deal, we will be offering special prices on the day with kits that will only be revealed on the show days. Don’t miss out and make sure you are one of the first 50 to sign up on each day to receive this deal, which includes free training and certification. You will need these for your insurance.
We will also be promoting our buy two solutions (gallons or litres) and get 1 free at the stand.
Urban Tan will be offering a show talk master-class at the main stage on Sunday 14 October at 3pm where Lisa will be demonstrating flash bronzing, body contouring and shading by layering up colour.
Come and learn the tips and tricks of spray tanning or just come to brush-up on your spray tanning techniques and visit them on stand F3 at Professional Beauty North 2012 taking place at Manchester Central on 14 – 15 October.