UK women spend £38,000 on make-up in a lifetime

Two thirds of women will stick to the make-up brands they like and will not budge, even to try a cheaper alternative.

New research carried out by discount shopping site Promotionalcodes.org.uk indicates how much British women are prepared to spend on beauty. It found that on average women will spend some £38,400 on beauty products over a lifetime, equal to £640 per year.

The survey, which was carried out anonymously, also found that 60% of respondents agreed that although make-up is expensive, they wouldn’t stop buying beauty products. 

One respondent said, “I love spending money on make-up. Over the years I’ve become so interested in new make-up and beauty trends that I’d much rather spend money on cosmetics than on clothes or anything else.” 

Another explained that though make-up is expensive, the confidence that it gives her is worth the financial cost. “It is quite surprising when you tot up how much make-up actually costs, but not wearing it simply isn’t an option for me,” she said.