Benefit Cosmetics and Duck & Dry opening standalone brow bars in London

Brow bars are on the rise in London with make-up brand Benefit Cosmetics and blow-dry company Duck & Dry launching new spaces. 

Benefit Cosmetics is opening its first standalone express brow bar (pictured above) in London on July 1, which the brand says is a “one-stop-shop for quick, easy and banging brows”. 

Based on Kensington Church Street, Brows A Go-Go will be a service-based space offering speedy brow treatments, and it will only stock Benefit brow products.  

Meanwhile, blow-dry bar Duck & Dry has added a new brow and lash treatment space to its Mayfair salon, with plans to roll out the concept to four other sites soon. 

The Duck & Pluck service is an experience-led concept, offering an array of express brow and lash treatments including tinting, waxing and threading at affordable prices. 

“So many salons are increasing the amount of services they offer under one roof for their clients, we felt that brows and lashes was the right fit for us and so Duck & Pluck was hatched,” said Yulia Rorstrom, Duck & Dry founder.

People don’t have the time to visit multiple locations for all their beauty needs, we’re making it easy for them to get what they need, quickly and in a relaxed environment.”

The design and feel of Duck & Pluck is boho-chic with straw lamps, bright yellow chairs, and a natural wood and stone bar. 

Duck & Pluck brow bar

If you’re a semi-permanent make-up expert, find out how to correct another technician’s bad brow work from the queen of brows Karen Betts.