How brands are supporting beauty salons to retail during coronavirus
Leading beauty brands are supporting salons and spas during Covid-19 by delivering retail products to clients and giving the account a commission on the sale.
This not only helps beauty businesses generate revenue while shut, but saves them having to hold lots of stock and pay for the postage and packaging. It also gives them an important avenue for keeping in touch with clients while closed.
Dermalogica’s UK Affiliate Programme allows therapists to earn a 25% commission on the RRP of retail products bought by their clients through dermalogica.co.uk. Their clients will also receive a complimentary travel size on any order when purchasing full-sized product.
Shared Beauty Secrets and Sensory Retreats have launched the 2020 Together Programme to support all Lava Shell Massage therapists. The initiative offers therapists 20% commission on Lava Shell and Sensory Retreats retail products which will be delivered directly to their clients' door. The retail includes a Spa at Home Lava Shell Massage Kit at trade price, which enables clients to give the gift of massage to their loved ones while their salon is closed.
Meanwhile, Germaine de Capuccini has created Treat Yourself Kits for clients to maintain their skin health at home, with the company sending them out directly, allowing salons to retail them.
Katherine Daniels has launched a drop-ship service for its stockists so clients can buy products and have them delivered to their door. Image Skincare has a similar service, where partners charge the client the retail price, but the company only takes the wholesale cost from salon accounts, while also covering the picking, packaging and delivery costs.
Image Skincre is providing a drop-shipping service where saons take the order and charge their client the retail price. Salons pay Image the wholesale price, then Image covers the picking and packaging costs along with the delivery charge so salons aren’t losing revenue.
Sothys is working with its salon network to deliver goods directly from its warehouse to their clients. The salon takes the order from the client to maintain their relationships. The salon places their order, then Sothys dispatches directly from its warehouse to the client.
Aesthetic Source has teamed up with Get Harley to package and send skincare regimes to the doors of each of its clinic owner clients, while ZO Skin Health’s mail shipment service gives accounts access to its entire range and will send sold products to clients’ doors on their behalf.
Million Dollar has made its Medi Plus cosmeceutical retail range available to all traded technicians with no minimum order to open the account and built an "at cost" cosmetic business bundle with retail catalogue and order form to take orders. The company also enabled drop-shipping for technicians to offer a delivery service of any retail product direct to their client’s door.
Sea Magik and Spa Find has launched the Retail Revenue Scheme for its trade accounts. Salons are given a discount code, unique to their business. The code gives the salon's clients 10% off all products on seamagik.com and the salon receives 20% commission on all sales against their unique code. This 20% is paid in points that can be used to purchase products from Sea Magik or Spa Find once salons are fully operational again.