Bridal beauty: The hottest wedding trends 2023

Warmer weather and flowers in full bloom… its officially wedding season... Beauty Daily by Clarins has delved into Pinterest data to uncover the biggest beauty trends for wedding season this year. 

On that special day, it is natural to want to look the best you ever have - thus almost 90% of brides spend up to £300 on professional beauty services for their wedding day.

Brides in 2023 are increasingly searching for minimal “no-makeup” make-up looks - a trend that has been growing in popularity for the past year. The trend is part of the hugely popular ‘clean girl aesthetic,’ and the growing ‘quiet luxury’ trend that we are starting to see take hold which favours subtle perfection and nonchalant simplicity.

Searches for 'Natural glam bridal make-up' has increased by 700% on Pinterest from last year. Ethereal themes are also trending for weddings with ‘ethereal-inspired makeup’ looks seeing searches increase by 300%. These looks are characterised by a bolder use of highlighter, kitten eyeliner and shimmery eyeshadow. 

Don’t miss our Summer nail trends feature…

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When it comes to nails, Floral French has been declared the wedding manicure of 2023. ‘French tip manicures with flowers’ have increased 100% up from last year under Pinterest’s ‘wedding’ category. 

‘Short classy nails’ are on the rise too increasing by 400%, especially after Sofia Richie’s short and simple wedding manicure where she wore Bio Sculpture’s Sweet Candy Breath. Richie's nails were the perfect example of the 'quiet luxury' trend in nail form - giving the ultimate your-nails-but-better look.

‘Glazed doughnut’ neutral chromes are also trending showing that chrome nails are firmly here to stay. Ideal for weddings, searches for ‘pearl chrome nails’ have increased by 2,500%.

Taking the pearl trend a step further searches for pearl 3D nail details as ‘pearl French tips’ have increased by 200%. 

Do you do wedding make-up or nails? Which trends have you seen on the rise with your clients?