British women spend £161 million a year collectively on nails

More than two thirds of women in the North East (67%) buy nail care products on a monthly basis, and more than 1 in 5 (21%) spend more than £10 on new nail products every month, making women in the region the country’s biggest spenders when it comes to nails.

The findings come from research by nail wrap brand Jamberry, which surveyed 1,000 British women and also found that those in London spend the most amount of time on nail art and nail care every month at 25 minutes, closely followed by women in the South West. Overall, UK women apparently spend 128 million hours on home or salon nail care and nail art.

The collective £161 million annual spend takes into account both salon treatments and money spent on nail products. 1 in 4 young women who took part in the survey said they spend more money on nail products than other make-up category.

The country’s top colour choice is pink, with 1 in 5 opting for the shade, followed by beige and nude tones. Classic red is most popular in London, while women in the South said they prefer “plain” colours and subtle patterns. When it comes to professional nail services, 1 in 10 British women get their nails done to relax and feel good rather than for maintenance.

Jamberry found celebrities are still the main source of inspiration for nail colours, shapes and styles, and respondents named Rita Ora, Kylie Jenner, Katy Perry, Lady Gaga and Beyoncé as most influential.