Brits spend £6.5bn a year on skincare but 18% have no idea what's in their products

Published 26th Oct 2022 by PB Admin
Brits spend £6.5bn a year on skincare but 18% have no idea what's in their products

Brits spend a collective £6.5bn a year on skincare products but one in five (18%) have no idea what's in the products they use, according to new research.

The data, from skincare start-up Amatus, also showed three-quarters (76%) of those in the 18–34 year-old age group have a regular skincare routine, compared with 68% of those aged 35-54 and 61% for those aged 55+, and one in 10 Brits spend 30 minutes a day treating their skin.

The confusion over ingredients was higher in the 18–34 group than the national average, with more than a quarter of younger consumers (26%) admitting they didn't know what was in their skin products.

More than a third (34%) of respondents also said they wanted fewer but higher quality ingredients.

Nearly two-fifths (38%) of younger consumers also said they would be more likely to purchase a product if they knew it was from a female-founded business - a significantly higher percentage than older responders.

The 18-34 age group spends more time and money on skincare than their older counterparts - an average of £15.60 a month on skincare products - which is a third more than those aged 35-54 and triple that spent by those aged 55+. 

More than one in 10 (12%) spend over £20 a month. Interestingly, separate recent research showed that more than £1 billion in wasted skincare products is sitting in homes across the UK, leading to a lot of waste. Howver, sustainability was rated as important to 91% of UK beauty consumers in a report by Provenance.

“The majority of us have some sort of skincare routine, but millions of us have no idea what we’re putting on our skin," said Amy Zapantis, founder of Amatus. 

For all the latest skincare news and features, check out our dedicated PB skincare channel here

PB Admin

PB Admin

Published 26th Oct 2022

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