City of Beverly Hills launches wellness initiative
The city of Beverly Hills has launched a wellness initiative centred around five different pillars: move, eat, restore, gratitude and explore.
The citywide initiative is designed to highlight the health and wellness services and facilities on offer in the affluent Californian city. Taking place under the slogan of “City of Wellth,” the initiative is a play on the words wealth, health and wellness.
It has the backing of a series of influential and well-known figures, including former supermodel Christie Brinkley, onboard as a Wellth ambassador and Jason Wachob, founder of wellness-centric media brand mindbodygreen.
Wachob, the author of Wellth: How I Learned to Build a Life, Not a Résumé, is an ambassador for the project, and the person who originally formulate the “wellth” concept.
He defines the concept as: “A move away from a drive for money and possessions to a less materialistic and more valuable life currency that encompasses wellness and is exemplified by health, purpose and happiness.”
Brinkley said: “I'm thrilled to be involved with the launch of the City of Wellth. A balanced approach to diet, exercise and mindfulness is the key to happiness and life-long vitality”.
Project representatives include yoga teacher Caley Alyssa, founder of Caley Yoga and involved as part of the Move pillar; chef and author Matthew Kenney, representing the Eat pillar; and art historian and feng shui consultant Dana Claudat, for Restore.
James Duigan, founder of UK-based wellness and fitness company Bodyism and creator of the Clean and Lean philosophy is onboard as spokesperson for the Gratitude pillar, while meditation teacher Charlie Knoles is a representative for the Explore segment.
Julie Wagner, chief executive of the Beverly Hills Conference and Visitors Bureau, the city’s marketing body, said:
“The desire for ‘wellth’ is now a key factor in people’s choice of travel destination. Beverly Hills: City of Wellth exemplifies the destination’s continual innovation to create inviting options for visitors, and places wellbeing at the forefront of its world-class accommodation, dining and spa and offerings."
A range of hotels in the Beverly Hills have already signed up to the initiative, including The Beverly Hills Hotel, Beverly Wilshire, Waldorf Astoria Beverly Hills and The Peninsula Beverly Hills.
Among the restaurants and cafés involved are Bouchon, Citizen, Bedford & Burns, The Farm of Beverly Hills and Prospect Gourmand.