Clients are willing to travel almost 44 miles for a spa experience

New research reveals that spa guests are willing to travel an average of 43.754 miles for a spa experience in the UK according to new research from Trybe.

Analysing 180,421 spa bookings taken in 2022, the spa and leisure software platform also revealed that 39.1% of bookings were made outside of 9 am to 5 pm hours and 31% of bookings were made by repeat customers and that 59,311 (32.9%) direct bookings were made through the spa's online booking engine.

The research also showed that spa reservations teams not using cloud-based real-time software, are spending nearly 53,781 hours a year manually taking bookings over the phone and could systems potentially save 451,895 sheets of paper by switching to online intake forms (the equivalent of 45 trees). 

“The figures we extracted from our software demonstrates that in 2023, spas really cannot afford not to be using cloud-based software. This not only will give their teams more time and therefore more opportunity for meaningful customer relations, but it will seriously cut the number of bookings they are missing out on," says Ricky Daniels co-founder of Trybe.

“With google search for ‘Spa and Hotel Breaks’ already at 110% within the first weeks of 2023, now is the time for spas to check their systems and cater for today’s customer’s needs.”  

This research comes after a Global Wellness Institute (GWI) 2022 study that revealed that the UK boasts the sixth-largest spa market and ranked number four globally for personal care and beauty.

The Geography of Wellness report showcases each country’s wellness assets and the data specific to eleven sectors of the “Global Wellness Economy.”

As of 2020, the report found that the UK was home to 3,671 spas, with the spa industry being valued at $2.1bn (£1.7bn), while personal care and beauty was valued at $37bn (£30.1bn). 

GWI defined spas as establishments that promote wellness through the provision of therapeutic and other professional services aimed at renewing the body, mind, and spirit.

Meanwhile, personal care and beauty includes consumer expenditures on beauty and salon services (excluding spas); skin, hair, and nail care services and products; cosmetics, toiletries, skincare and services that specifically address age-related health and appearance issues.

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Spa and salon owners! What is the average distance your clients travel to see you? And what treatments are most popular? Let us know in the comments...