PB London 2023 – the exclusive deals, product launches, and brands you won’t want to miss

Published 16th Jan 2023 by PB Admin
PB London 2023 – the exclusive deals, product launches, and brands you won’t want to miss

Professional Beauty London is back on the 5-6 of March at ExCeL London, and our 2023 show promises to be better than ever! 

Click here to register for your free ticket


Discover the latest launches and exclusive show discounts that will be available at PB London before the show to help you plan your day so you can get the most out of your experience. Register now to have access to the list of products and exclusive show discounts on offer at PB London.

PB London guarantees to be a world-class exhibition of beauty brands for beauty professionals, with stalls from leading beauty brands to up-and-coming beauty companies that are ones to watch, and a range of products on offer for all beauty sectors, and opportunities to sample and learn from industry experts – PB London is the place to invest in you and your business. 

Skincare & Spa:

APIS will launch professional line Coffee Shot, based on rejuvenating properties of caffeic acid and poppy extract. The new line helps achieve a skin-plumping effect by hydrating, lifting and tightening skin. Aromatherapy Associates will unveil a new skincare range, powered by its skincare complex of essential oils, botanical actives and skin stress-relief technology. Discover its products, designed to bring skin and mind back into balance. Ashmira Botanica will show its new Vegan Peelable Wax, a shimmering green wax that is gentle on the skin but extra strong on hair. The brand will also show its vegan skincare range is packed full of natural and botanical ingredients and actives.
Biologique Recherche will showcase new launches including Sérum Collagène Originel, which contains the patented active ingredient Type 0 Collagen.It stimulates four types of collagen, helps to redensify the skin and reduce wrinkle length. Clever Beauty is now exclusively distributing Jan Marini Skin Research in the UK and Ireland. The distributor’s other key brands at the show will include Jane Iredale, which will introduce its new PureBrow Collection, as well as Dr Levy Switzerland, Observ, and more. Dibi Milano will launch the Acid Infusion Bioactivating Renewing Treatment and three retail products: Revitalizing Fluid Cream Pure Ferulic Acid + Hyaluronic Acid; Bioactivating Roll-on for Eyes with Glycyrrhetinic Acid + Glycosaminoglycans and Renewing Hand Cream with Pure Mandelic Acid + Vitamin C.
Elemental Herbology will help visitors discover their element – wood, fire, earth, metal or water – by completing the Five Element Face & Body Profile to find the right products for their skin type. Additionally, launches on the stand will include the Soothe Reed Diffuser. All Elemis product collections, including the new Pro-Collagen Rose Marine Cream and Pro-Collagen Glow Exfoliator, launching in May, will be on display at PB London. The brand will also have special show offers, including free trolley set up and marketing support on orders over £3,500, and 20% off its Biotec machine, which is buy two get one free. Eve Taylor will offer an exclusive show offer for anyone who opens an account and purchases an opening package. Therapists will be able to choose the electrotherapy upgrade, worth £69.41, which includes the handheld Ultra-sonic Micro-therapy Device and Electro Gel, or the aromatherapy upgrade, worth £75.60. This includes Aroma Diffuser Pod and best-selling Good Morning, and Inspiration Diffuser Blends.
Fashionizer Spa will showcase the Margo tunic and Cedar trousers in Oatmeal, a new addition to its Eco Smooth Collection. Eco Smooth has a silky finish and combines the properties of organic cotton and the durability of Newlife PET fabric, with a touch of Lycra. Join Germaine de Capuccini to see its latest innovations including Timexpert Hydraluronic – a facial and homecare range created to hydrate, plump and redensify, and Mesoboost – a transdermal electroporation meso-chip system to help increase collagen synthesis. Gharieni will be hosting the exclusiveGharieni Spa Experience Centre at Professional Beauty London. Anyone who has registered for the event can pre-book an appointment at gharieni.com/professional-beauty23 to experience the brand’s RLX Satori Wellness Lounger, RLX Aurasens Experience Lounger, MLX Quartz or Welnamis treatments.
GM Collin will launch 4D Visible Lifting. Formulated for the delicate skin of the neck, décolleté and face, this contouring addresses loss of skin tone with key ingredients including Majestem (leontopodium alpinum callus culture extract) and Skinectura (anigozanthos flavidus extract).  Heaven Skincare will show its latest launches, including Collagen Drops, which contain high levels of skin-boosting marine collagen, Alpine Drops, formulated to boost vitamin absorption; Collagen Body & Face Mist, a multi-purpose anti-ageing essential; and Love Your Skin, a hyaluronic-packed moisturiser. IIAA will be back at the show to introduce Eventis, its new technology platform that puts the skincare professional at the heart of the client journey. The concept involves skin analysis integrated with new digital tools such as such as the LaunchPad Skin analysis machine and consultation app. Visit the stand to see it in action.
Janssen Cosmetics will showcaselimited-edition seasonal treatment Floral Energy. This intensive, balancing spring treatment for damaged skin delvers suppleness and radiance. A skincare collection including serum, massage cream and peel-off mask has been developed for use in the treatment and as homecare. Katherine Daniels will launch Pure Pigment Foundation Drops, described as “a new generation of hybrid skincare and make-up”. Visitors can also see Photo Dynamic Therapy, as well as taking advantage of show offers including 20% off salon launch packs. As well as showcasing its equipment in PB’s exclusive treatment room zone, Italian equipment brand Lemi will have plenty of recent launches on its stand. Amalfi is a combination of massage table and pedicure station, while the Relax line includes a series of ergonomic wooden chaise longues.
Luce di Sorrento will bring products including Sublime Lux Essence Lotion – a water-gel illuminating and moisturising lotion with lemon extract, five hyaluronic acids of different molecular weights and Vitamin C. M.A.D Skincare is introducing Fade Gel 6 at the show,a cocktail of six skin lighteners and brightenersto address hyperpigmentation, skin discoloration and age and brown spots with a combination of alpha-hydroxy acids, kojic acids, and vitamin C. Repechâge will show its major launch for dry, compromised skin: Hydra Dew Pure, which comprises a facial and homecare. The brand will also be offering education on Oncology Esthetics using this safe treatment and products.
Scrummi Spa will have two bundle deals at the show. The Facial Bundle (£110) includes enough Spa Sheets, Bio Mitts and Headbands to complete 50 treatments, while the  Body Bundle (£112) has enough stock for 60treatments. Each bundle offers a 10% saving. Headline sponsor Treatwell will be showcasing its innovative salon software – Treatwell Pro – which is already trusted by a community of over 50,000 salons and beauty professionals across Europe. The easy-to-use salon software allow salon owners to manage and grow their businesses easily, taking full control over all aspects of their salons, from filling up their calendars, to smart stock management.

Advanced Treatments:

3D Aesthetics  will showcase its latest brand launch, customisable skincare concept Lesielle. Visitors to the stand cam also take advantage of show-exclusive machine bundles with up to 20% off on devices, live demos, and one-to-one appointments with the brand’s sales executives.       4T Medical is bringing two new launches – Lumixa Fluorescent Light Energy treatment, which covers the entire spectrum in the different layers of the skin, to repair and regenerate skin at the cellular level, and the Dr Platon cold plasma device, an atmospheric plasma pen.       Exclusive show offers from Advanced Esthetics Solutions include nothing to pay for three months on both the Lipofirm Med+ and Lipofirm Pro, as well as nothing to pay for four months on Pollogen Divine Pro, and five months on Pollogen Geneo+ when taking on a five-year deal.
Arosha will showcase both its homecare and professional lines at the show. Visit the stand to discover the benefits of the lines for both treatment and retail opportunities. Botched Ink will run a special offer on its training courses, including pre-study, live model class and starter kit, providing everything you need to offer microblading removal and semi-permanent make-up removal. BTL will be running demonstations on both the Emsculpt and Emsella body contouring devices, as well as providing show only offers across the brand’s entire product range, including Exilis and Emtone.
The new Micro-Touch facial from CACI will be showcased at PB London, a hands-only facial treatment that encompasses microcurrent muscle toning and lifting via the use of gloves. The brands Synergy+ treatments will also be at the show, with live demonstrations across both days. Take advantage of up to 20% off a range of Celluma LED panels, with free training provided with every purchase at PB London. Cosmeditech will launch Zionic, a rotational RF device which uses resistive radiofrequency in a constant motion to the skin with inbuilt temperature sensors. Also new is Deep2, a dermofacial platform from TermoSalud, and microneedling device Dermashot.
Elite Probes will have two show offers: the Diathermy Machine at £900 (usually £1,080), and three packs of 40 Spear Probes for £150 (usually £114 per pack). The brand will also be launching accessories for the Diathermy Machine. Laseraid will showcase the Préime DermaFacial device, which combines five powerful technologies. Laseraid’s expert team will also be on hand to discuss its entire portfolio, which includes SylfirmX Microneedling, Cynosure Elite+, Candela GentleMax Pro, Alma Soprano Titanium and Helios devices. Discover Lumantics’ handheld laser device, an 810nm diode laser with a lifetime of 20Millon shots, suitable for use on most skin and hair colours.
Medica Forte will launch The Perfect Peel Superblend, alongside a range of supporting skincare products. Previously only available to medical professionals, The Perfect Peel Superblend combines low percentage acids for maximum results. Million Dollar Facial will demonstrate its new Ultramillion machine, which combines technologies like radiofrequency and cavitation, and the new Ultraglide professional dermaplaning tool. Enjoy up to 15% off all training packages, and other exclusive show deals. Visit Phorest to learn more about the salon and spa software brand’s new pay terminals, making taking payments in your business easier than ever.
Policy Bee will be on hand to discuss questions regarding aesthetics or beauty treatment insurance cover. The insurance broker provides online accounts, meaning you get 24/7 access to review your cover, get perks and discounts, start claims and more. Show offer prices will be available on a wide range of Silhouette Dermalift systems, including IPL, radiofrequency and microneedling devices, including the brand’s latest launch, its Microneedling Pen. Skyncare is launching the UltraDiode medical-grade diode laser for hair removal with UHD technology for ultra-fast, pain free treatments. Visitors can make the most of a show-only discount on UltraDiode with a three-year 0% finance option.
The team from Stobbs will be at the show to advise on how they can help with protecting visitors’ brands and maximising their value, including: clearance searching, filing of trademarks and designs, enforcing your rights, drafting and renewing commercial contracts. Zemits UK will introduce the Zemits FrioLift system, which combines radiofrequency and cryotherapy. The brand has some show-exclusive offers, and for any order placed at the stand there is 20% off all machines, and 15% off skincare and handheld devices.  


Nails, Make-up, Tanning & Waxing:

2am London Graftons will offer deals on its 2AM Gel Polish and Builder Gels. Visitors can get 10 gel polishes for £30 and also receive a 20% discount on builder gels.    Aqua Natural will talk visitors through its new NOS-approved curriculum, designed to open up the opportunity for beauty colleges and waxing academies to familiarise students with sugaring.The brandl will also have show offers including intro kits for £15 (RRP £23.50).

Blulux gel system will launch a new professional line of builder gels and a new range of rubber bases. These gel systems have been created to be long lasting with strong and durable adhesion and self-levelling properties. The brand will offer live demonstrations and masterclasses too.

Fake Bake is back! New distributor French Beauty Expert will introduce and reintroduce people to the iconic brand at Pro Beauty London following its 2022 relaunch in the UK. Fake Bake will bring its retail best sellers and new UK launch Fake Bake Bronzing Compact. This cream-based bronzing powder enhances natural glow or finishes off a tan. Gelish and Morgan Taylor will be at the show with Nail Alliance, officially launching the Spring collection, Pure Beauty. The collection is a range of six subdued pastels balanced by popping spring hues. Taking influences from nature, the shades are eye-catching but soft and subtle enough to transition out of winter to the warmer months of spring. Pure Beauty will be available in Gelish Gel Polish Morgan Taylor Lacquer and Gelish Dip Express Powder. Gerrard International willshowcase the full range of Mii Cosmetics, including make-up, brows, tanning, and manicure and pedicure products. Look out for a preview of the Bright Eyed Revitalizing launch. The team will be on hand to talk through all their other brands, including Hair Gain, Spongelle, Happy Paul, BeautyLab and Jessica.
Eyelash Emporium will offerfree application and a tutorial with one of its head educators for everone who buysSeamlashat the show. SeamlashDeconstructed Strip Lashes are a new way to apply lashes, underneath the natural lash line to fit each eye shape. Hara will be bringing its new line of HEMA-free gel polish, which provides full coverage and a long-lasting, mirror-shine finish. The range contains more than 80 new shades, along with builder gels.The vegan-friendly formula is chip resistant non-shrinking and non-yellowing.

London College of Beauty Therapy (LCBT) will present the Aesthetic Practice CIBTAC Level 4 Diploma in Aesthetic Practice. The course provides clinical procedural skills for remedial treatment of the skin, incorporating skin peeling, microneedling and non-surgical blemish removal using electrocautery.

Louella Belle will be offering deals and discounts including group bundles and discounts on Colour Correction Gel, Artistic Colour Gloss, and Artistic Colour Revolution, as well as discounts on Starter Kits and Gel-on Extension Kits. Visitors are invited to experience Novalash extensions from expert lash artists on the stand. Experts will consult with each visitor to provide a customised set of extensions with NovaLash’s signature look. Cost is £65 and includes complementary aftercare valued at £30. Appointments are two hours (spaces are limited).

Platinum Lashes will offer show discounts, and visitors who follow the brand on Instagram will be able to play its spinning prize wheel. Platinum Lashes will also have mystery bags for £25, which contain a guaranteed £40 worth of products.

Tatti lashes will offer its Express Brow Treatment using the Tatti Tint collection. The brand will also be offering free lash application with any false lash purchase. Other show offers include 30% off all lash tech trays and tints, and 50% off all tools and accessories. Visitors to Vagaro will be in with the chance to with free “Vagaro Bucks” to be used as a form of payment on the Vagaro platform. The stand will also showcase new software features such as the ability to add ‘Cleanup Time’ to treatments in your calendar.


Other brands not to miss:

Cryotherapy chamber manufacturer Art of Cryo will provide information about its Vaultz cryo chambers and present its Tec-Spa Module, which brings together three Art of Cryo appliances and three health-tracking devices to improve clients’ quality of life.       Biokap will show its hair dyes – the formula works in 10 minutes and the range of 12 shades is free from PPD, ammonia, resorcin and fragrance. Also available are Root Touch-Up sprays.       BV Lasers’ device features a 755nm wavelength, especially suitable for skin types I-IV. The system is also suitable for treating superficial vascular lesions as well as pigmented skin changes.
Consultancy firm Cosm&Tic Assist will be providing information about the services of its spa, wellness and thermal department: design; management; training; concept and rituals, beauty treatment protocols and cosmetic lines; and marketing and communications. Cosjar provides luxury customised packaging to help visitors create their own products. Esthemax will demo the preparation of its Electrolyte Infused Hydrojellies. There will be 25 to see and smell, as well as 10% off order codes. There will also be free single-use samples of the Argireline Contouring Mask and the Enzyme mask.
Indiba Deep Beauty UK will launch Indiba Edna One. The electrotherapy skin-tightening treatment has a deep regenerating effect, with visible results from the first session. The brand is offering a 10% discount on all device orders placed in March 2023. Native Lighting is launching two new products, with a show launch offer of 30% off the RRP. Both are lamps to help lash artists – the Eyelash Curve and the Eyelash Duo. Niko Cosmetics will exhibit its Organic Vegan Express range, featuring Resveratrol Complex-C. This organic version of resveratrol lessens the appearance of fine lines and pigmentation.
Oh My Lash will have show deals including all sets £5 and threefaux mink lashes for £10. See the brand’s new clear band eyelashes and the Obsessed half lash. Ringana specialises in natural skincare and food supplements, focusing on freshness, efficacy, and sustainability in its vegan formulas.

Professional Beauty London is taking place on the 5-6 of March 2023 at ExCel London. Register for free now and save your favourite brand’s products to your Wishlist now.

PB Admin

PB Admin

Published 16th Jan 2023


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