Clubhouse: how beauty businesses can use the hot new social platform
Have you heard the hype about the latest social media platform to grace the App Store? (sorry Android users, it’s currently only available on iPhone/iPad). Clubhouse is described as an audio-based invite-only networking tool; but what does that mean? and why should you adopt another platform when you’ve only just grasped Reels and Fleeks?
Essentially, it’s like listening to all your favourite podcasters and expert speakers live and unplugged, as part of a worldwide interactive audience (don’t worry introverts, you can hide at the back; no need to be on stage unless you want to ask a question or be heard). As your confidence grows, it’s a space for you to join the conversation or host community events with your tribe in your very own rooms or groups.
It’s been suggested that Clubhouse has a party vibe, where you can lurk in the hallway, which is essentially a list of which conversations are being held in each room, or choose to float around, checking out the chat and picking your favourite spot for a cheeky earwig. This week, I’ve listened to live and authentic Grant Cardone, Gary Vaynerchuk, Paris Hilton and many more.
Later, if you want to join the discussion simply “raise a hand” and once you’re invited to the stage, you’re in the chat. Before getting stuck in, make sure that you understand stage etiquette, especially in large rooms. No one likes an excitable puppy who crashes in and destroys the energy. Listen first and read the room before you speak – and absolutely don’t just try to leverage an opportunity to promote your business or sell to their audience. This is known as peacocking and is not welcome in most rooms.
Want to bring in a friend to an awesome conversation? If they’re already in Clubhouse that’s simple; just “ping” them and they’ll get a message to join the room, providing they’ve allowed notifications on the app. If they’re not yet an onboarded user, make sure that they’re in the “queue”, as you may be invited to give them a back door opportunity to join the platform.
For more tips and tricks on how beauty businesses can make the most of the new social platform. Watch our #PBUpskills video.
