45% would pay to fast track their appointment as salons reopen
Just under half of Brits (45%) would be happy to pay a fee to fast track their beauty or hair appointment as salons, spas and mobile businesses reopen post-coronavirus lockdown.
Upwards of 5.2 million people would be happy to splash out an extra £20 each on top of their usual salon fees to get booked in quicker with their beauty therapist or hairdresser, according to research from beauty and hair supplier Capital Hair and Beauty, which would equate to an additional £105m being injected into the industry if this happened.
The beauty treatment people are looking forward to booking in for the most is a massage of some sorts (17%), with a full-body massage coming in second place (10%), which isn’t surprising when more than a third (36%) of respondents said they have experienced an increase in back pain in the months following the move to home working from the first Covid-19 lockdown back in March 2020.
It’s also not surprising that Brits are excited to see a professional when seven in 10 adults (72%) admitted they attempted a DIY beauty treatment or haircut during this most recent lockdown, the report found. 58% of men gave themselves a DIY haircut at home compared to 36% of women, and a further quarter of women also dyed their own hair while salons were closed.
The beauty treatments Brits tried most at home included manicures and pedicures (8%), facials (6%), and back and neck massages (5%), the report found.
“It’s easy to see just how much the nation have missed both hair and beauty professionals (and we’re sure they’ve missed their clients too), and it really has also brought home to many just how much we rely on them to help make us feel a more fabulous version of ourselves,” said Samantha Shamplina-Burkwood, marketing manager at Capital Hair and Beauty.
However, there is only a small percentage – 11% – who said that they are not ready to head back to salon just yet, which works out as just one in 10 adults.
Beauty businesses in England and Wales are due to reopen their doors on April 12, while in Scotland it is predicted to be April 26.
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