Top 20 most-searched spa terms revealed, from "deals" to "serenity"

The top 20 spa search terms of 2022 have been revealed, showing which search terms attract clients to book a spa day or spa break in the UK.

It’s no surprise that "spa deal" comes in at number one, but it will also be of interest to spa businesses that "afternoon tea" and "bed and breakfast break" are positioned at two and three respectively, in the study, which comes from spa booking agency SpaSeekers.

This means that businesses not using these terms in their marketing material or spa packages might be missing out on potential bookings.

Wellness has been a huge trend for spas in 2022 and this looks set to continue, with terms such as "refresh and revive", "indulgent/indulge" and "serenity" all featuring in the top 10. 

Are you looking for more ways to introduce wellness to your spa? Here’s everything you need to know about the movement therapy wellness trend and how to partner with a fitness practitioner to boost your spa offering.

Top 20 spa buzzwords of 2022

  1. Spa deal
  2. Afternoon tea
  3. Bed-and-breakfast break
  4. Indulgent break for two
  5. 2-for-1 spa day
  6. Refresh and revive
  7. Indulgent/indulge
  8. Serenity
  9. Tailor-made
  10. Mud Rasul experience for two
  11. Simply
  12. Mindful
  13. Cream tea
  14. Spa time together
  15. Just for me
  16. Essential
  17. Natural energy
  18. Rejuvenate
  19. Twilight
  20. Head-to-toe

Commenting on the data, SpaSeekers’ director Jason Goldberg said, "We can see that romantic breaks for couples and indulgent experiences such as an afternoon tea spa packages are our best-selling packages, and of course, spa deals and two-for-one offers will always appeal to those on a budget.

“However, including wellness terms such as ‘refresh and revive’, ‘serenity’ and ‘mindful’ are also key for catching people’s eye, so worth considering when creating a new spa package.”

The list is comprised from analysed data from both Google searches and searches on the SpaSeekers website, which sees millions of website visitors each year.

Did you know that entries for the 2023 World Spa & Wellness Awards are now open? Don’t miss your chance to be recognised as one of the world’s leading spas.

Do you use any of these buzzwords in your spa marketing? Let us know in the comments…