Guest blog: creating the ultimate five-star experience for clients
Harriet Levitt, salon director for Idyllic Beauty Day Spa in Cranleigh, Surrey, which won Professional Beauty’s Beauty Salon of the Year: Three Rooms or Fewer 2017 Award, explains how offering a personalised service to the highest standards has helped her grow her client base and reveals how you can create a five-star experience for your guests.
At Idyllic we show a genuine concern for the wellbeing of our clients, making them feel individual and special at all times. Our values include the highest standard of client care and we’ve captured what this means in our staff handbook.
Our standards are reinforced constantly through a vigorous vigilance to detail and adherence to the highest standards, and we deliver our services at all times in the best surroundings, with the best techniques and top salon cleanliness.
We all have the attitude that nothing is too much trouble and do not rest on our laurels, striving to constantly improve the way we deliver our treatments with ongoing training.
Our warm and welcoming team, who exude professionalism, comply with all industry standards and offer a great, on-brand experience, were one of the key reasons the salon scooped a top title at the Professional Beauty Awards 2017.
Image: The exterior of Idyllic Beauty Day Spa in Cranleigh
The key to our success
We’ve built a strong customer base in the past three and a half years, exceeding our expectations, and this is down to the team constantly maintaining our five-star service. Here are just a few of the things we do to ensure we’re maintaining the highest standards of service at all times:
Helpful staff which are always available – even our receptionists are trained in our treatment menu and retail products, so they can help clients choose which treatment/product best suits their needs when booking.
Smiles and acknowledgment – every time someone walks through our door we greet them in a warming and friendly manner, even if we’re with another client, we will always acknowledge them with a smile.
Make the experience unique – we give every one of our clients our full attention and offer a popular client loyalty and referral scheme. We also give everyone an experience that they feel good about when entering and leaving the salon.
Everyone’s expectations are different – we realise this and as a result, we treat each and every client as individuals. Going above and beyond for them no matter who they are.
The small things matter – we note everything down on the client’s consultation card, from their favourite drink and magazine to where they’re going on holiday. Clients like to feel like they are your top priority and that you really listen to them.
Image: The Idyllic team with their award at the Professional Beauty Awards 2017 in London