Guest blog: How introducing body contouring can take your salon to the next level

Annalisa Phillips, owner of The Beautiful Truth in Peterborough, will talk at PB North about how introducing body contouring to her salon doubled turnover

Investing in any aesthetic equipment is nerve-racking, and mistakes can be costly. But I took the leap and haven’t looked back since. It was the best decision I could have made for both my business and my bank balance. 

I want to share my experiences with you to help you turn your successful beauty salon into a successful medispa business, starting by offering body contouring. I’ll talk you through the pros and cons of taking on your first body contouring devices, and the most effective way to maximise your investment quickly.

Personally it's been an exciting journey, though stressful at times, but hugely rewarding. We've expanded our offering, nearly doubled our turnover, increased our employee numbers and managed to buy the freehold of our premises all in the last three years since we introduced body contouring to the business. I feel we've achieved so much more than we could have if we had stuck to only offering “traditional” beauty treatments.

The industry is evolving and we, as therapists, can do so much more. However, I initially found the world of aesthetics confusing and intimidating until I found what works for us as a business, and my confidence in my own ability has grown as a result. 

In my seminar I’ll help others who are looking to make the same leap, first as an example that you can do it, and second to give you shortcuts to some of the lessons I learned the hard way. I do hope to see you there. 

Hear Annalisa's talk, Introducing body contouring into your salon: my experience, at 12pm on Sunday, October 22 on the Advanced Treatments stage. Click here to register for your free ticket to the show and reserve your seat.