Guest blog: How to convince clients that spa is part of their wellbeing
Angela McGarva, spa manager at Yu Spa in Apex City Quay Hotel and Spa, Dundee, which won Professional Beauty’s Spa of the Year: Scotland 2016 Regional Award, on making clients realise that to achieve a state of wellbeing, they need to relax body and mind.
In an increasingly busy world, taking time out to unwind is important; our bodies work hard and need looking after. In the same way you would service a car – top up water, add oil and check your tyres – clients also need to make sure they look after their physical as well as mental wellbeing.
The word “pamper” conjures ideas of indulgence and pampering – an activity that’s not necessary, but we couldn’t disagree more. To achieve a state of wellbeing you need to fully relax your body and mind.
The link between spa and wellbeing
At Yu Spa, we look at the holistic, as well as physical, aspects of our clients because certain ailments and conditions can manifest in different forms and clients don’t always realise what the core problem is. By listening to their concerns, we can pinpoint what else could be contributing to their stress, aching muscles, pain or skin conditions.
Physically, regular treatments offer more visible results thanks to the active ingredients in treatments and products – all the Elemis products we use have been clinically trialled to ensure results. However, in a world where mental health issues are increasing, it’s also important to maintain a healthy body and mind. Lifestyle changes such as more sleep, exercise, hydration and diet can all make a huge difference to a person’s wellbeing.
Treating clients from the inside-out
We believe the benefits are best experienced with regular treatment. I like to think about it this way: taking one antibiotic from the doctor won’t cure you, you need to take the full course to feel the difference.
Regular sessions with a therapist allows the client to get to know their body, and a familiar therapist can work on these issues, able to see how they change over time. The therapist can also assess the progress and how to proceed – a truly personalised approach.
At the end of the day it’s about educating clients, improving their physical and mental wellbeing and helping them discover the benefits of regular therapy sessions – and there’s nothing in the rulebook that says you can’t enjoy it at the same time.
Images: ©Yu Spa