UK skincare brand Skin Sincere opens first salon

The founder of a small UK skincare brand has opened a treatment room under the same name in Telford, Midlands.

Skin Sincere Beauty is situated in a business complex in Telford town centre, where owner and brand founder Gemma Allies offers facials, massages, nail treatments, tinting and threading using the brand’s products for face and body treatments.

Allies founded the organic and natural product line in 2013 and includes face and body products such as Stem Cell Active Face Mask and Whipped Coconut Shea Butter.

She commented: “I am incredibly excited to be branching out and launching my first salon. I have always been extremely passionate about beauty, and this branch of the business complements the products perfectly. Since launching my skincare brand, it has become extremely popular in salons spanning across England and Wales, due to the quality and versatility of the products, which can be both used during treatments and retailed to customers.”

Allies plans to launch a franchise model under the Skin Sincere name and is set to open a training academy through the Telford location, online and via workshops. She received backing from Shropshire Youth Support Trust in developing the business.