Guest blog: how to get your spa involved in corporate wellness

When PB North returns to Manchester Central on September 20-21, it will bring visitors a packed seminar schedule from key industry players full of business advice and new advancements to boost your salon, spa or clinic. In the run up to the show we'll be giving you a sneak peak of what to expect from some of the speakers.

Speaker spotlight: Colin Farndon, spa director of Armathwaite Hall Country House Hotel and Spa will be talking about how to expand your spa through corporate wellness programmes at 11:10 on Sunday, September 20. 

Why have you decided to talk about this topic?

We have had a strong focus on wellness for a number of years, and now with a platform of success we feel it is time to extend the offer into the corporate market. There are significant benefits for employers who invest in their teams’ health.

What packages can spas offer to corporate wellness clients?

There is no one-size-fits-all approach, just as with individual wellness, but the range of offers can encompass consultations, incentive and reward programmes, return-to-work plans, team building and day retreats.

What tips do you have for attracting corporate clients? 

Do your homework on local companies, and wherever possible, make a personal and direct approach rather than relying on blanket marketing.