José Baker, spa director at C Bay Spa at Carbis Bay Hotel in St Ives, Cornwall, which won the Professional Beauty Award for Residential Spa of the Year: 10 Rooms or Fewer, reveals how you can make the most of the natural assets of a coastal location. 

At C Bay Spa we’re fortunate enough to be situated on the Cornish coast, just around the corner from St Ives at the four star Carbis Bay Hotel, Spa & Estate. Our spa has panoramic views of the hotel’s 25-acre Blue Flag beach and St Ives Bay, an outdoor treatment pavilion and a sea view relaxation lounge.

We believe there’s nothing more relaxing than the sights and sounds of the sea. If your business is situated in this kind of location the best thing you can do to boost profits is embrace it – make the most of the natural assets that come with being in a coastal location.

Here are three ways you can make the most of your spa’s coastal setting:

• Maximise your outdoor offering
  Make sure all facilities maximise the coastal setting. We’ve invested in an outdoor heated pool, sauna pod and hydrotherapy pool, which all have panoramic sea views, alongside a relaxation room with a balcony overlooking the bay. We’ve also introduced a treatment room on the beach with sea views. Think of how you can bring the outside-in at your spa and invest in it – this will be part of your USP.
  
  
• Use products that reflect your setting
  We stock product houses that are in harmony with our coastal location and embrace natural wellbeing. We currently use Voya, an Irish family brand whose products contain extracts from organic wild seaweed, which have been sustainably hand harvested. We also offer Lava Shell massages, a self-heating massage tool that provides an excellent eco-friendly alternative to hot stones.

• Create bespoke treatment packages
  Think about the location, setting and ambience when creating treatments and packages. Use products and techniques strategically to maximise the relaxing sights, smells and sounds that being by the sea naturally evokes. Our signature spa treatment, Serenity by the Sea, has been designed to relax and rejuvenate from head-to-toe, combining techniques and products from our partner brands with specially selected essential oils to enhance wellbeing.

Images: ©C Bay Spa