Guest blog: nail designs to impress clients and boost income

When PB North returns to Manchester Central on September 20-21, it will bring visitors a packed seminar schedule from key industry players full of business advice and new advancements to boost your salon, spa or clinic. In the run up to the show we'll be giving you a sneak peak of what to expect from some of the speakers.

Speaker spotlight: Erin Adeyemo, director at Nail Gaga, will be demonstrating some seasonal nail designs that will impress clients and boost your income at 12.00 on Monday, September 21.

Why are you talking about nail art at Professional Beauty North? 

Because nail art is so big right now. It's a great way to upsell your regular nail services and make extra profit. Nail art needn't be daunting. You can begin by offering simple quick designs, then advancing to more complex pieces over time.

Why do you think nail art is so popular with clients today?

For many clients, nails are no longer a luxury, but a necessity. So to make it more of a treat, nail art can jazz up any nail service. Easy to change at each appointment, clients love the versatility of nail art.

What tips do you have to get clients to upgrade to a nail art manicure?

Showcase your nail art skills by displaying in an area where your clients can see them. Wear the designs yourself. Run a promotion offering a simple nail design free of charge on one nail to get clients warmed up to the idea. Hopefully then they will book for further nail art treatments.