Guest blog: when to follow a make-up trend

Stacey Kilpatrick is a freelance make-up artist and face and body painter in County Armagh, Northern Ireland, and winner of the Professional Beauty Award for Make-Up Specialist of the Year 2016. She explores the popularity of social media make-up trends and reveals which ones MUAs should incorporate into their services.

We’re living in a generation of social media perfection. It’s a world of selfies and filters, where make-up trends range from the beautiful to the somewhat questionable.

I always reflect back to my make-up heyday and how trends and lifestyles have developed. I grew up in the 90s and admired celebrities like Jennifer Aniston, Kylie Minogue and Claire Danes because they opted for the natural look. Yes, we had over-plucked brows, coloured hair mascara and the famous heather and coffee shimmer Rimmel lipsticks, but make-up back then was minimal.

However, today’s trends are different. They are ever-changing and often extreme, so it can be hard to keep up and know what to take on board, especially with “How to…” beauty videos on Instagram growing in popularity. And we’re surrounded by beauty buzzwords – contouring, strobing, baking – but these techniques have been around from the beginning, only now they have been taken to the extreme so that they appear “new” to the selfie generation.

The top trends to follow at the moment are:

And don’t forget to: