Harpar Grace International to distribute RevitaLash

Published 29th Aug 2023 by PB Admin

Athena Cosmetics, Inc.,  parent company to RevitaLash Cosmetics, has announced a strategic partnership with Harpar Grace International (HGI), a renowned specialist in the distribution, development, and management of luxury skincare, beauty, and wellness brands in the UK.

The collaboration marks an exciting new chapter for RevitaLash Cosmetics as they aim to enhance their presence in the global market. 

Established in 2013, HGI has built a stellar reputation, delivering exceptional support and resources to its partners, including doctors, clinics, spas, salons, and specialist e-tailers. 

"We are excited to join forces with Harpar Grace International,” said  Lori Jacobus, President and Global CMO of RevitaLash® Cosmetics.  “Their dedication to serving their partners through a relationship-first approach with best-in-class business solutions aligns with our vision of providing the very best products and services to our customers. As a  heritage professional channel brand, this collaboration allows us to  remain true to our roots, and opens up additional avenues for growth  and success allowing us to further enhance our commitment to  delivering exceptional solutions to the UK & IRISH market in all our  sales channels.” 

HGI distinguishes itself by going beyond the role of a traditional distributor. Their approach focuses heavily on partnership and providing valuable tools and marketing strategies to help partners maximize profitability and achieve their goals. With a team of industry experts and  specialists, HGI extends comprehensive training, education, marketing,  PR, digital, e-commerce, and bespoke 

“As a professional heritage and best-in-class offering, we are delighted to bring the brand into our luxury and results-driven portfolio.  RevitaLash Cosmetics aligns synergistically with our carefully curated portfolio and our wider company CSR aspirations, so I am personally grateful be able to work closely with the brand owners to further support their purpose-led mission within the UK & Ireland,” said Alana Chalmers, Founder & CEO of HGI. 

“We have an exciting journey to embark on together under the new brand guardianship. As we pride ourselves on our partner support and brand management expertise, we are looking forward to demonstrating our commitment to the brand and the partner’s success in the coming months and years ahead,” Chalmers said.  

This transition signifies an exciting opportunity for growth, and  RevitaLash Cosmetics is confident that their collaboration with HGI  will bring forth new opportunities to reach consumers through a  comprehensive omnichannel strategy.

PB Admin

PB Admin

Published 29th Aug 2023

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