Heaven reveals plans for a new salon brand

Skincare brand Heaven is to add another salon brand to its portfolio. Speaking exclusively to Professional Beauty, founder Deborah Mitchell revealed that the beauty company’s next big project is an extension of the Ella Jane Celebrity Skin Wipes into an wider skincare range aimed at the teen market.

The wipes are currently available under the main Heaven brand and were designed and named by Mitchell’s daughter. The extended range will be for teenage skin and there will be a treatment protocol, but details are under wraps until the launch, billed for Professional Beauty North in autumn 2016.

“It’s ready but it’s too much for the moment, we want to space [the launches] out a bit because I don’t know what I’ll do after this!” said Mitchell, referring to Heaven’s recent moves in the market, including the introduction of the London Lash and Brow brand at Professional Beauty North in September last year.

While information on the new products have not been confirmed, it is possible the formulas may share ingredients with the Ella Jane wipes, which contain apple pectin to gently exfoliate.

There is also a new Heaven product in the pipeline called Bee Peel, which will join the line up of products that use Abeetoxin, billed by the brand as “nature’s answer to botulinum toxin”. Mitchell said the product is ready to launch when the time is right.

We spoke to Deborah Mitchell for a feature that first appeared in the January issue of Professional Beauty. Make sure you never miss an issue by subscribing online