Helping clients switch up their make-up routine for summer

Q: How can I persuade clients to switch up their make-up routine for summer?

With the warmer season just around the corner, now is the perfect time to convince clients to experiment with their look. This year’s leading trend is fresh, sun-kissed skin with a red or berry-pink lip and a pop of colour on the eyes. It’s a simple but beautiful look to try on clients who want a change.

However, it can be hard to get those who stick with the same look all year round to try something new. To begin with, introduce your client to no more than two elements from the trend without veering too far away from what they’re used to.

For example, if your client normally wears a very matte base, add a shot of tinted moisturiser to their usual formula to give a soft glow without taking them too far away from how their skin normally looks. The other option is to recommend an entirely new formula of foundation, giving them a step-by-step guide on how to apply it.

If your client shies away from bold and bright lipstick colours, try a gloss in a pinky red or berry tone instead, as this will give a sheer effect while still encouraging them to experiment with new colour.

For the eyes, a good compromise is a coloured eyeliner – even if it’s just worn on the lower lash line – as it’s an easy and wearable option. It gives a nod to the summer’s hottest trend without expanding into full-on colour blocking, which was a big look on the SS17 catwalks.

James McKnight is a freelance make-up artist and brand ambassador for New CID Cosmetics, which offers a wide range of professional make-up products.