Aesthetic Rejuvenation Therapies is a thriving clinic group with locations in the UK and Portugal, offering a diverse selection of 3D technology, including 3D lipo-ultimatepro, 3D Powersculpt, 3D Trilogyice, 3D HydrO2 facial, and Dermalux Flex MD.
Owner Emalene Grove shared her successful pre-launch strategy with us, which allowed her to fully fund the purchase of £50,000 worth of cutting-edge equipment before it even arrived at her clinic.
When asked why she chose to buy more 3D devices, Grove stated: “I can’t dispute the quality of the machines and the results we get from the treatments. For me, the first priority is always going to be the end user, which is the client, making sure it’s meeting their expectations.
“There was never going to be any doubt in my mind about the machines and how they perform.”
Grove also acknowledged the high cost of investing in aesthetic devices in general, and how it could impact the end user, stating: “I think the industry moves at such a rapid rate, and with the cost of buying a machine at expensive price points, you’re never going get a return on it. Ultimately, the price point has to be passed on to the end user, the consumer.”
Pre-launch strategy for aesthetic devices
To ensure that the treatments were affordable for her clients and to maintain long-term relationships, Grove was creative with her pre-launch offers. This allowed her to pay for all five machines upfront before receiving delivery, a process that only took about four weeks from when she committed to the order.
Her clinic targeted its core clients, achieving huge success. To further promote and advertise the treatments, Grove introduced an offer that provided discounts in exchange for using before-and-after photos.
Because of the phenomenal results achieved by the devices, Grove’s customers were eager to continue their treatment to address other areas of the body.
Grove said: “It’s been phenomenal – the results we’ve had. As the clients were buying one course of treatments, four or five treatments in, they were buying another for another area because of the results that they were achieving.
“Once they built their confidence and they could see the results, they’ve just carried on. We’ve had clients buy, in some cases, five or six different areas, and then their partner comes in too because they’re also seeing their results.”
Grove also highlighted the significance of partnering with a reputable company that provides ongoing support.
She recognises that having access to reliable support is crucial in avoiding potential challenges that may arise from a lack of maintenance or service for her devices.
What sets 3D apart?
Grove is committed to ensuring her business operates smoothly and efficiently and values the peace of mind that comes with partnering with a well-established company.
She also mentions that her past experiences with unreliable companies played a significant role in her decision to invest in 3D Aesthetics, stating: “In the past, I’ve had my fingers burnt, and that was another reason why, again, for me, 3D was an attractive option because as a company they’ve been there for several years, whereas there are so many other companies popping up and disappearing.”
In conclusion, Grove’s unique pre-launch strategy helped her pay off £50,000 worth of 3D Aesthetics devices before they were delivered, allowing her to offer high-quality, affordable treatments to her clients, and build long-term relationships with them.