Growing up, Lauren Auchterlonie always had a passion for beauty and skincare but dream her of opening a beauty business took some time to become a reality.
“My parents wanted me to attend university. So, I pursued a degree in drama and became a teacher. But after teaching for 14 years, I realised it was time to follow my lifelong dream,” she says. “I began working as a self-employed therapist. Over time, my client base grew so much that I decided to quit my teaching job and follow my passion.”
Opening a skin clinic
In December 2022, she decided it was time to take the next step and open her own skin clinic. “It’s the best thing I’ve ever done in my whole life because I wanted to do it before I was 40, and I’m 38 now, she adds.
Auchterlonie saw a 3D Aesthetics advert promoting the 3D Dermaforce treatment in Professional Beauty magazine. Having previously worked with other RF microneedling devices, she knew that this was one of the treatments she’d definitely want to have in her clinic.
“When I saw that 3D did RF microneedling, the great price point, and the fact that for the first six months I wasn’t going to have to pay anything, I was really excited. I booked a demo and fell in love with 3D Dermaforce instantly. I absolutely love it,” recalls Auchterlonie.
She also looked at the 3D HydrO2 facial, which she says she wasn’t interested in originally, but when she was introduced to it, she could instantly see all the different ways this device can complement her skin treatments. “I thought, these two devices were great for me to start with. Now I feel like I need the whole 3D collection.
Getting results with RF microneedling
Auchterlonie compared the new 3D Dermaforce machine to the one she’d used at her old clinic to make sure she could get the same results. “I’ve been getting exactly the same results with 3D Dermaforce as with an £80,000 device I previously worked with. I’ve had clients that have followed me over from the old clinic and they’ve seen exactly the same results.”
“My clients already knew the technology; they had RF microneedling before and didn’t care what machine it was. I could never justify the high cost of some devices out there on the market, and to make a return on my investment, I would have to charge my clients a fortune for each treatment. 3D Dermaforce allows me to offer these treatments at a reasonable price while still producing some of the best results I’ve seen for my clients.”
Auchterlonie considers 3D Dermaforce and the 3D HydrO₂ facial as essential tools for the success of her clinic and emphasises that thanks to these machines, she can deliver better, longer-lasting results and create bespoke treatment plans for her clients.
What to charge for aesthetic treatments
In her business strategy, Auchterlonie positions the 3D HydrO₂ facial at a premium price point compared to other clinics as it is a treatment high in demand. This pricing strategy offers her room to manoeuvre with discounts. By offering these discounts, she experiences greater demand, which, in turn, helps to fill her appointment calendar. She also leverages the appeal of package deals, allowing her to secure substantial initial revenue while providing a valuable incentive for her clients.
Auchterlonie uses social media platforms to advertise her business. However, she admits that she lacks proficiency in this field.
Upon receiving feedback from other clinic owners, she approached business and digital coach Kris Trinity for a free marketing session and to help with her Facebook Ads to increase her clinic’s visibility.
What is 3D Aesthetics like to work with?
Auchterlonie said that throughout the entire process, from approaching the sales team to the demo and delivery, everyone was incredibly friendly and approachable, and the process of obtaining and using the machine was smooth and easy.
Combining her passion with the right tools – 3D Dermaforce and 3D HydrO₂ facial – has led Auchterlonie to a successful business with a loyal and repeat client base.
To find out more about 3D’s Business Stimulation Initiative, where like Auchterlonie you can earn thousands while paying nothing for six months, contact 3D Aesthetics.
This is a sponsored post in association with 3D Aesthetics.