How to market New Year body-shaping packages to salon clients
With the New Year just around the corner, now is the perfect time to work on your salon’s marketing strategy before the big Christmas rush.
With many people deciding to start fresh for the New Year and improve their body’s appearance, it’s the perfect opportunity to promote your body-shaping treatments such as inch loss, skin tightening or cellulite reduction.
Creating bespoke treatments can not only improve your client’s results but can also make you non-comparable to your direct competitors.
Using 3D-lipo treatments as an example, your Fat Freezing treatment can be layered with shockwave therapy to target unwanted fat pockets on the sides, followed by a course of cavitation and radiofrequency on the abdomen for overall circumference reduction and skin tightening.
This way, you can create a bespoke programme or course and create a unique package name for example, “8-Week Body Blitz” or “Non-surgical Tummy Tuck”.
Don’t forget to dress up your package. Your marketing messages must be communicated in a language that your target audience understands.
Instead of promoting the technologies used that the consumer may not be familiar with, such as cryolipolysis or radiofrequency, try marketing the benefits or results such as skin tightening, reduction in cellulite or inch loss.
To ensure your marketing campaign is successful, it has to be carefully thought through from start to finish. Whether it’s a poster, window banner or a social media post, your message must grab your recipient’s attention. A proven model that you can use is called AIDA. Here’s how you can implement it:
Attention: first, you need to grab the customer’s attention. Create something that sounds exciting and makes your potential client want to read further. This could be an amazing offer, before-and-after photo, etc.
Interest: next, you need to generate interest by discussing the benefits of your treatment. How can your client benefit from this? How does the treatment work? What areas can it treat?
Desire: then, you need to get your potential client excited so that their desire can be fulfilled by buying your product or service. What is going to make them want this treatment? Is there a special offer valid for a limited time? Try to also build an emotional connection, showing your brand’s personality.
Action: finally, make sure you have a clear call to action (CTA). Try to make it as easy as possible for them to contact you and book. For example, “book your free consultation” or “request further information”. After all, what’s the point in creating attention, interest, and desire if your clients and prospective clients have no way of acting on it?
When to market your New Year’s packages
Nicola Jayne Robinson, owner of Beaute Skin Clinic in Leicester, who has over four years’ experience running her own clinic, recommends marketing your inch-loss and body-contouring treatments from the second week of December via email campaigns and consistent social media activities to build up the demand ahead of the New Year.
3D Aesthetics actively assists its network of clinics in promoting their treatments by offering a range of seasonal campaigns that clients can access via the company e-zone. Alongside this, 3D Aesthetics also offers a free online marketing course plus free Facebook advertising consultation with industry marketing expert Kris Trinity, worth £250, to ensure clinics get the best possible start at advertising their new services.
Offer: benefit from 3D Aesthetics’ Black Friday offer and receive a free 3D HydrO2 facial machine with every 3D-lipo ultimatepro machine purchase. Offer valid until Friday, November 26, 2021, at 5pm.