How to boost your waxing retail targets
Q: How can I make my therapists confident in retailing waxing products?
Sometimes therapists are reluctant to retail, due to a lack of confidence or because they simply forget, and it’s a missed opportunity. Salon regulars will really benefit from using the correct homecare in between treatments and it’s an easy way to boost your profits.
Skin goes through some trauma when it’s waxed, so it’s completely normal for clients to experience redness, ingrown hairs and breakouts – caused by stimulation of the sebaceous gland when pulling on the follicle.
At the end of the treatment, give aftercare advice in written form, notifying clients of what they need to do, and then talk them through it. Your clients should moisturise daily, even if they are prone to oily skin and breakouts. Recommend a light lotion that will help minimise blemishes and the appearance of ingrown hairs.
Exfoliating is also a must, so talk them through your range. Remember, the client will need to avoid doing this for three to four days immediately after their wax, but should then aim to exfoliate two to three times a week after that.
By continuing with products at home post-treatment, your clients can extend the longevity and effectiveness of the result, while your business gains from repeat custom and profit.
Sarah Gibson is a waxing expert, trainer and brand ambassador for Lycon UK. Gibson joined the Strip Distribution team in 2014 and is now responsible for training therapists nationwide and internationally.