Editorial comment: how do we persuade clients to integrate wellness into their everyday lives?

One of the major challenges facing the industry is how to persuade core spa clients to integrate wellness into their everyday lives in a sustainable way.

Any decent wellness programme necessitates lasting adjustments to lifestyle, but for many, time is an issue. Carving out an hour for a treatment, or a few days for a spa break, is often achievable, but making time for daily meditation or regular massage feels out of reach for most busy clients.

In the May/June issue of World Spa & Wellness, we visit a new spa that’s trying to set clients up for daily self-care from the moment they step through its doors. Fusion Resort Phú Quôc in Vietnam launched with an all-spa-inclusive business model, whereby every guest has two treatments per day included in their stay, and often more if requested. Read our profile in the May/June issue to find out how the business is making it work financially.

Often, the key to success with long-term wellness is personalisation, but that is as much about helping guests set realistic wellbeing goals that can fit into their everyday lives as it is about meeting their specific health needs. Zoe Wall, the new group director of spa Asia at Minor Hotels’ MSpa group, is already tackling this issue head on, with bespoke wellness offers for each spa, based on local practices, as well as the guest mix, expectations, and average spend. Read a shortened version of the interview here, or you can read the full interview in the May/June issue.

Wall is also among the inspiring business leaders lined up to speak at the inagural World Spa & Wellness Asia event, in Phuket, Thailand, on May 21–22. Following the success of the convention in London in February (see the full review in the current issue), the Asia event promises to tackle the topics shaping the international wellness market in 2018 and beyond. Find out more here.

The May/June issue is out now. The digital version can be read for free by downloading the Pocketmags Magazine Newsstand app here. The print edition is just £24.50 for an annual six-issue subscription. Make sure you’re always the first to read the news and trends by subscribing online.