How to choose the right skincare brand for your salon or spa

So, you have taken that leap into becoming a business owner, whether that be your own salon or spa, or setting up on your own. Now, one of the most difficult decisions you'll face is which brands and products to use.

Having been in the industry for almost 15 years, I've noticed that the one vital question we often overlook as business owners is, ‘what is my client looking for?’. Although it’s you using these products day after day, they are for your clients and their skin’s needs.

So, we must consider what our clients are looking for. Who are they? What are their needs? What results do they want to achieve? If the answer is anti-ageing, look for a brand that specialises in anti-ageing treatments. Don’t be swayed by the jargon and fancy marketing spiels we see in the magazines or online. Look for results with integrity, with price tags that don’t make your clients want to take out a bank loan just for a treatment or your recommended face cream!

Then focus on what’s important to you. Can a brand offer you integrity when you are working with them so that you can play by your rules, not theirs?

Now more than ever our clients are  conscious about what they are using in every aspect of their life so ensure you work with a brand that reflects this. Look for a supplier that offers sustainably resourced, recyclable, eco-conscious products and cares about the environment, as much as their stature.

It goes without saying that we are the only animals who should ever be tested on so always look out for cruelty-free brands. And last but by no means least… remember to look on your doorstep. British skincare is arguably one of the fastest growing  industries right now. With Brexit on our doorstep and uncertainty around every corner, ensure you are futureproofing your business for tomorrow.

Find out more about SBC’s unique treatment philosophy and bespoke packages to suit your business at sbcproskincare.

Don't forget to visit SBC at Professional Beauty London on October 11–12, 2020. Register online here to get your free ticket.

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