IN THE KNOW: CACI
I’m considering adding microcurrent machine treatments to my menu. How can I be certain it’s an investment worth making?
Microcurrent machine systems are a great investment for spas considering bringing a treatment system in-house as they are very results driven, allowing clients to see an effect after just one appointment. Many of the systems on the market now also offer more than just microcurrent, so you can invest in a multi-functional system that provides an array of treatment options.
As you are offering a results-driven premium spa treatment you will be able to charge more per treatment than with a traditional, more pampering-focused treatment. Machine-based treatments also use less consumable products than traditional facials, enabling you to reduce your cost per treatment. Machine systems can also work very well with different skincare lines, to help produce better skin results than with traditional treatments alone. Additionally, machine-based treatments are just as relaxing for clients as hands-on facials.
To ensure a strong return on investment when introducing machine based treatments, it’s essential for all your staff – both therapists and front of house – to be fully acquainted with the brand. They need to have the knowledge and expertise to confidently sell the treatments and address any questions clients may have.
The menu for the machine treatments should be carefully considered, ensuring the treatments and pricing is tailored to your business’ needs and to the needs of your customers VIP clients should be personally invited to experience the new treatments. Organise a launch night with special discounts, and with samples and demonstrations, to start selling treatment packages from day one.
Dean Nathanson is managing director of Caci International, the UK-based manufacturer and supplier of non-invasive aesthetic treatment systems. Caci supplies leading spas around the world, including the Champneys group and spas at the Four Seasons, the Ritz-Carlton and the Mandarin Oriental. Nathanson has been in the beauty industry for over 20 years and is also the chairman of the Beauty Companies Association in the UK.