In the Know: Sienna X
What can I do to persuade more of my clients to try my tanning services?
People may not automatically think of tanning as a spa treatment. However, it’s the perfect finishing touch to a few hours in the spa and will see clients leave looking healthy, glowing and confident.
Top tips for attracting clients to your tanning treatments:
- Consider what other treatments you have that complement tanning, and whether you can offer a package deal with them. Manicures go well with spray tans, so offering a discounted rate for clients that book both treatments could be a good way to entice people who haven’t had a spray tan before.
- Make sure clients actually know you offer tanning treatments in the spa. Use visuals and keep them fresh and seasonal. For example, we always bring out new posters for the wedding season and for Christmas, which is a great way to appeal to more clients.
- Samples are brilliant for easing your clients into new treat-ments. Why not offer clients a sachet of Sienna X tan after they have had another treatment for example? Once they have seen the results, they’re more likely to tempted to try the full experience.
Tanning can also be a luxurious, pampering spa treatment. As well as spray tans, we also train therapists in manual tanning. This treatment combines tanning with massage, as the solution is applied by hand.
Nicola Matthews is chief executive and founder of professional tanning brand Sienna X, which offers tanning solutions, equipment, spray tan training and a retail range. Matthews, who set up the brand in 2008, places great importance on education and customer service.