In the Know: Sienna X

What can I do to persuade more of my clients to try my tanning services?

People may not automatically think of tanning as a spa treatment. However, it’s the perfect finishing touch to a few hours in the spa and will see clients leave looking healthy, glowing and confident.

Top tips for attracting clients to your tanning treatments:

Tanning can also be a luxurious, pampering spa treatment. As well as spray tans, we also train therapists in manual tanning. This treatment combines tanning with massage, as the solution is applied by hand.

Nicola Matthews is chief executive and founder of professional tanning brand Sienna X, which offers tanning solutions, equipment, spray tan training and a retail range. Matthews, who set up the brand in 2008, places great importance on education and customer service.