Male grooming secrets revealed: barber confessions and tanning truths

The grooming secrets of British men have been revealed in a series of surveys by some of the biggest names in the industry.

UK men feel nervous about booking in for a spray tan, with 53% admitting to tanning in secret, according to research by tanning brand Fake Bake. A further 69% of men aged between 25 and 44 have confessed that they use their partner’s products to get their glow.

34% said they use fake tan to define their muscles, while 12% use it to camouflage scars and stretch marks. A further 28% stated they use a facial tanner to help them look younger.

“More and more men are asking to be defined and contoured. Darker and shaded skin boosts body confidence,” said James Harknett, global creative consultant for Fake Bake.

Meanwhile, 53% of UK men said they are more likely to discuss mental health issues such as depression in a salon environment than in a doctor’s surgery, according to research by men’s health charity The Lions Barber Collective and male grooming brand The Bluebeards Revenge.

71% of the 1,908 men surveyed said they have a good or very good relationship with their barber – with 78% making the effort to visit the same one regularly, while 59% rated their relationship with their doctor as either average or poor.