Meet Natalia Ferrara, new speaker announced for the IMF Conference
Natalia Ferrara is a regular face on The QVC Shopping channel with more than 1,000 hours of air time, and total sales of more than 50 million internationally. Natalia specialises in the small but very mighty sector of niche beauty brands, successfully representing RevitaLash Cosmetics as their Global Educator & QVC Guest.
Natalia will be talking on the topic of "Diversifying a professional skincare brand into omichannel" alongside Grazyna Dos Santos from Maria Galland and Gabriele Pellegrini from Marionnaud at The International and Distributors Forum (IMF) now in its seventh year. The topic will address what it takes to ensure your brand is represented successfully on air, what skills are required to prepare for a sell-out show segment, what factors need to be considered when a brand does not sell out and how the skincare Spa brand market leaders have achieved global success using TV Shopping as a platform for education and media awareness.
Being a professionally trained actress and cosmetologist, Natalia is comfortable on and off-screen sharing her passion for cosmeceutical skincare and mineral make-up. Her family owned a beauty clinic in Knightsbridge, London and were the UK distributors for Dr. Shrammeck Green Peel. Natalia’s ability to switch from professional skin therapist to global brand ambassador educating distributors and sales teams on why their brand is the market leader to being a skincare Wikipedia for customers on TV shopping cannels is all in a days work.
Book your delegate pass and listen to Natalia speak at the IMF Conference.
IMF will be sat within the Professional Beauty London show, which will be taking palce at ExCel London on October 11–12.