What’s hot at PB London in 2020

Here is just a taster of what will be revealed at this year’s show...



View and test latest releases such as BioLumin-C Serum, a targeted eye treatment which works to firm and brighten using the brand’s vitamin C complex and micro-algae extracts; and Phyto-Nature Firming Serum, which is powered by sapphire-bound biomimetic peptides to reduce exposome-driven ageing (damage caused by environmental exposures such as UV and pollution).


There are loads of launches lined up from the British skincare brand this year. Visitors can check out the latest extension to the Superfood collection, including the new Cica Calm cleanser and hydrating serum, as well as new products in the Peptide4 range, Overnight Radiance Peel and Antioxidant Hydra-Serum.


At this year’s show, Thalgo will launch its latest range, Spiruline Boost, designed to tackle signs of ageing linked to an urban lifestyle, such as pollution, fatigue and stress. Included is the Detoxifying Mask, Detoxifying Serum, Energising Anti-Pollution Gel-Cream, Eye Gel, Booster Concentrate and Detox Shot.



The aesthetic device manufacturer will reveal two new machines in the early part of this year as it broadens its operations into new areas. Visitors will get a sneak peek, as well as being able to see the recently launched 3D-HydrO2 facial machine, which combines seven technologies, and the 3D-lipo Ultimatepro for fat, cellulite and skin tightening.


Lynton will bring its Lumina, Motus AY, 3JUVE, Initia and Promax devices to this year’s show. The Motus AY laser hair removal platform is a high-speed Alexandrite laser to treat both lighter and darker skin tones, and it can even treat clients with fine and light hair.


Georgie Smedley Group (formerly Nail Harmony)

Nail Harmony will reveal its rebrand to Georgie Smedley Group, with a portfolio including Gelish, Lash eXtend, All That Jazz, ProHesion, GHG, Aeropuffing and Urban Nails. There will be offers including Aeropuffing kits for £120; 10% off training and 50% off All That Jazz.

Pure Nails

Pure Nails will bring its 8ml Halo EasiBuild to this year’s show, as well as the new Halo PoliBuild and First Bloom, its newest Halo Gel Polish, featuring six pastel shades.


Inika Organic

This will be the Australian brand’s first trade show with its new UK subsidiary[chk]. Inika Organic will showcase its natural and organic make-up products and be launchn its new 100% natural skincare line, which contains antioxidants and a powerful protective system to shield skin against pollution and maintain hydration levels. Top products will include the Camellia Oil Cleanser (pictured) and the Phyto-Active Micellar Water.

Jane Iredale

The Jane Iredale team will be unveiling their Spring Collection at Professional Beauty London, ideal for adding a pretty pop of colour for the new season. Enriched with botanicals to protect and nourish, the formulations are free from artificial chemicals and irritants and are gentle enough to apply immediately after treatments. You can also check out other recent launches including Queen Bee Pure Pressed Blush (pictured).


Ashmira Botanica

There will be two new waxes to discover at the show. River Moss strip wax and Seagrass peelable wax. They are two shades of shimmering green and both are vegan. They are a soft, creamy texture and the peelable wax can be applied either thinly or thickly, depending on how the therapist prefers to work.


Lycon will showcase its Ingrown-X-it range, which includes the Ingrown-X-it Foaming Gel. With a brand new look, this salicyclic acid and lemon tea-tree infused gel helps to clear pore blockages and prevent ingrown hairs on the face and body. Also on show will be the Lyco’pedi pedicure system, which offers seven products and two kits.

Find more products here

Professional Beauty London will be taking place at ExCel London on October 11–12. Register for your free ticket now