62% of millennial men want multitasking products to make grooming easier

More than three quarters of time-poor millennial men want multitasking skincare solutions and time saving tricks to make their grooming routine more efficient, revealed shaving brand Braun’s new global study.

The survey discovered that respondents struggled to fit a beauty routine into their busy schedules, with 62% willing to buy products to make daily grooming tasks easier and more than half (54%) looking for time-saving solutions.

However, well-kept millennials who are conscious of their busy schedules are trying to maintain a beauty routine by limiting the number of grooming products they use (31%) and investing in multi-purpose products (26%) so they can leave the house as quickly as possible, the report found. 

The news that men are taking their skincare more seriously comes as no surprise, especially as Mintel reported that the number of men visiting spas and salons increased last year.

To tap into the male grooming boom, read our top advice on marketing waxing treatments to men or check out the wellness trends that are shaping this market.