More than half of female beauty consumers now read ingredients labels
New findings by independent natural and organic brand Kari Gran suggest the natural beauty revolution shows no signs of slowing down.
The US brand conducted a study of American female beauty consumers to find out their attitudes and purchase behaviours towards “green beauty”.
The key finding was that more than half of women now pay attention to product labels and ingredients lists in an effort to avoid certain chemicals. Sulfates and parabens were the top two ingredients women seek to avoid.
57% of women said it was most important that their skincare products were all natural, followed by hair care (51%). The nail category was deemed as least important when it came to green credentials, with just 36% saying it was important their nail polish and care products were all natural.
35% said they’re likely to spend more money on natural products than they currently do over the next two years.