Acne and oily skin lead most searched for beauty concerns
“Acne getting worse” has been revealed as the most search for beauty worry in 2022, having over 8.7 million views on YouTube and 60 monthly searches on Google.
The data, compiled by HD Brows, used Ahrefs search data combined with YouTube views to determine the most searched for beauty questions across four categories – skin, brows, lashes and acne.
Skin issues and acne accounted for six of the top 10, with oily skin as a result of that time of the month in second place, with over 200 searched and 3,560,000 YouTube views.
For clients experiences skin changes due to hormones later in life, check out our top tips for better skin during perimenopause and menopause.
Skin concerns seem to be affecting make-up application as well, with ‘dry skin with foundation’ amassing 3,480,000 YouTube Views and 150 monthly Google searches, placing it fourth in the list.
The top 10 most searched for beauty worries
|
Searched phrase |
Google Search Volume |
Average YouTube Views |
|
Acne is getting worse |
60 |
8,700,000 |
|
Oily skin period |
200 |
3,560,000 |
|
Where have my eyebrows gone? |
0 |
3,490,000 |
|
Dry skin with foundation |
150 |
3,480,000 |
|
How to fix weird eyebrows |
10 |
3,400,000 |
|
Why are my eyelash not even? |
20 |
3,340,000 |
|
False eyelashes irritating eye |
0 |
2,860,000 |
|
Which sunscreen for oily skin? |
40 |
2,720,000 |
|
Can acne be caused by stress? |
1,500 |
2,590,000 |
|
Why dry skin around eyes |
0 |
2,580,000 |
Eyebrows appear to be another cause for concern, with YouTube views for “where have my eyebrows gone?” and “how to fix weird eyebrows” at 3,490,000 and 3,400,000 respectively.
Eyebrows can become thinner over time for a multitude of reasons. Here’s the reasons why eyebrows thin, and the treatments you can offer in your salon to help.
Likely due to the summer months and heatwave, searches for “which sunscreen for oily skin?” have reached over 2.7 million on YouTube. Those in Chichester and Brighton need to be particularly cautious when it comes to applying SPF, as they are the UK cities most at risk of skin ageing from UV rays.