October highlights

The October issue of Professional Beauty is out now, packed with tips to grow your business and a first look at the latest launches. Here's just a small taster of what's on offer this month:



The male psyche
We all know that when it comes to choosing treatments, men are turned off by pink wallpaper or flowery language. So exactly how should you map your offer to the workings of the male mind? Find out in our male grooming special focus.

10 business boosters
Dermalogica held its stockists congress in Las Vegas recently, with two days of advice for salon owners, live demos and lavish parties. We share just a few of the fantastic business tips we picked up there, from how to meet customer expectations to how to appeal to the millennial generation.

The whole package
Including nail treatments as part of a luxury spa package can help attract new clients and also relieve the pressure on therapists. Find out how the experts are successfully incorporating nails into their spa offer.

The October issue is out now. A digital version can be bought online for £1.49 – or just £5 for 12 full issues. The print edition is £37 for an annual 12-issue subscription. Make sure you’re always the first to read the news and t

rends by subscribing online.