Professional Beauty rebrands under Professional Beauty Group

Professional Beauty has had a rebrand. You may have already noticed the new logo on the homepage of this website, the front cover of the March issue of the magazine, and in abundance across the recent London show and awards.

This refreshed look was designed to bring the expanding portfolio in line as part of the newly created Professional Beauty Group, which is now the umbrella company for Professional Beauty and its sister brands Aesthetic Medicine, World Spa & Wellness, Hairdressers Journal (HJ) and Salon International. 

The Professional Beauty Group logo features a flower made up of heart-shaped petals, which indicates the company's values – to be at the heart of the industry and reflect that in all that we do. 

This new approach was introduced to more clearly define what the company does, via the events and content that span the breadth of the diverse beauty, spa, aesthetics and hairdressing industry. 

These new logos will be used in these defined and complementary colours across all Professional Beauty Group events and communications moving forward. 

As part of this strategic review, and having researched the needs of the spa industry, we will be merging World Spa & Wellness magazine into the pages of Professional Beauty, enhancing the spa content within the one market-leading magazine.

Professional Beauty will be sent to all major spas and salons in the UK with an in-depth profile audit to show the stregth of its readership.

World Spa & Wellness will continue with conventions and awards in the UK, Asia and Middle East, and readers can continue to receive spa news direct to their inbox via the weekly Professional Beauty Spa & Wellness newsletter.