Professional Beauty September magazine: the highlights

The September 20 issue of Professional Beauty has landed and features tons of advice on how to run a profitable beauty business during these unprecedented times. 

Articles this month cover how to effective treat maskne (mask-induced acne), tops tips for salon and spa email marketing, and MP Caroline Nokes opinion on whether the industry should be regulated. 

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Professional Beauty September magazine highlights include:

 

Behind the mask – Maskne is the latest form of acne to plague the skin. Find out how to help your clients manage the symptoms of these face covering-related breakouts.

 

Is your email marketing effective? – Business coaches Ryan and Hollie Power of Salonology outline seven ways you can use email marketing to help grow your salon or spa business, covering the content no-nos to avoid.

 

Voice of the industry – Caroline Nokes MP explains how beauty businesses can get their voices heard in parliament more and why regulation of the industry could be a good thing.

 

Talking to... Chelseé Lewis – The London-based facialist reveals how she’s planning to earn back the revenue she lost during lockdown and how she’s futureproofing her beauty business. 

 

Digital direction – Explained: how your salon can retail on social media. 

 

Insider – Monthly stats to help beauty salons and spas benchmark their businesses. 

 

Ask the experts – How to get the best results using chemical peels, and how to approach risk-averse clients during this period. 

 

Treatment news – We take a closer look at Smart Group’s Em Shape device and some new training courses from Just Wax. 

 

New products – New make-up range for men, an ultrasonic device from Eve Taylor, and a hybrid mask from Dermalogica. 

 

Career Path – Busi Chamboko on how to survive the pandemic as a new salon owner. 

 

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What are you loving in the September issue of the magazine? Comment below.