Resistance bands and sober living among Pinterest 2019 wellness trends

Ideas-sharing website Pinterest has revealed its top 100 list of trends predicted to define global consumer shopping and lifestyle behaviours in 2019.

Top health and wellness searches were “band workouts”, up 1913%, “sober living”, which saw an increase in searches of 746%, and “sleep optimisation”, up by 116%.

The search term trends indicate a fitness focus on flexible resistance band exercises to strengthen the whole body that can be done indoors or in the home, while the movement among millennials towards a life without alcohol is gaining traction.

Interest in ways to improve sleep will also continue into 2019, reflected in the number of spas, hotels and wellness destinations introducing initiatives or retreats specifically designed to help guests sleep better.

Natural extracts topped the beauty trends list, following on from the popularity of plant-derived ingredients in the past few years.

Elderberry and plant extract bakuchiol, which is being compared to retinol for its anti-ageing efficacy, are billed to be two of the most popular natural skincare ingredients of the year, with an increase of 685% in searches for elderberry recipes and 275% in searches for bakuchiol.

Interest in ginger, hailed in the aromatherapy world for its soothing and anti-inflammatory properties, grew by 659%, as users searched “ginger oil” for ideas to use in baths and massages.

Meanwhile witch hazel is experiencing a resurgence as a solution for problem skin, with searches up 305%, while Pinterst users are seeking out natural solutions such as castor and grapeseed oil to boost their lashes by searching for “natural lash lifts”, up 52%.

Pinterest defines a trend by monitoring what its 250 million+ users search for, and following any terms that gain more and more searches over a short period of time. A term that holds a steady upward trajectory for six months becomes a trend.