Speaker Spotlight: Zachary Falb, Global Master Trainer at NovaLash

Ahead of his Live Stage Session at Professional Beauty Ireland, we sat down with Zachary Falb, Global Master Trainer at Novalash to find out what salon owners should consider when choosing a lash extension brand.

"Lash extensions are an incredibly profitable service for any salon or spa, so it’s important to train the right staff from the offset to reap the business benefits lash extensions have to offer.

The key to this is offering the training opportunity to staff that truly want to do lash extensions – therapists who are ‘made’ to train often do not give 100% effort and aren’t passionate about the service, resulting in less than perfect results for clients. This may affect your service standards and subsequently reflect negatively on your salon or spa.

Alongside this, ensure that you can set aside enough time for on the job practicing for the trainee lash artists – we recommend a beginner to have at least four hours of practice each week. This means that you should consider training one or two at a time vs a large group to avoid any downtime, or disturbance to appointments. 

Finally, choose a brand that will mentor your stylists and encourage them to provide the best services possible. At NovaLash, we pride ourselves on the direct contact we have with our students. We coach our lash artists and are available for technical support at all times; whether it’s guidance on a certain technique, product advice or marketing support, we are always on hand to help.

In addition to ongoing, dedicated training support, it’s also important to choose a brand that provides high quality, long-lasting results—our adhesives, which are oil and waterproof, plus our unique techniques, together create the longest wear times, which means clients are happier and you in turn can charge premium prices while fitting in more clients."

Zachary will be speaking on Professional Beauty Live Stage 2 at Professional Beauty Ireland. Save the €20 entry fee and register for your FREE ticket here.

For more information on becoming a certified Novalash Lash Artist visit Novalash at stand D40 at Professional Beauty Ireland

Contact NovaLash on 01273 041 966 or email contact@novalash.com.