The key product trends to shop at PB London
Beauty-conscious supplements and accessible aesthetics tech are among the most on-trend products to invest in at the show this weekend. Register for your free ticket here.
Supplement saviours
Nutraceuticals, supplements that also have medical benefits, are finally being taken seriously in the world of skincare with trusted brands launching products that target skin, nail and hair issues with a stronger focus on the link between gut health and aesthetics.
Systems such as the detoxifying seaweed supplements by Voya sister brand Sea Ór (stand F45), the Skin Youth Biome probiotic by IIAA (J35) and new nutri-cosmetic brand Hair Gain (Q6), aimed at improving hair growth and boosting shine, are leading the way with other brands forecast to follow suit in the coming months as investment in the market increases.
Special delivery
Innovations in technology and product delivery systems are making highly advanced aesthetic treatments more accessible to beauty therapists. Often the preserve of medics, treatments such as serious scar reduction and subcutaneous delivery of hyaluronic acid can now be achieved with minimised risk.
The Smart Group’s (M54) new Meso-Jet device, for example, allows therapists to automatically deliver a set dose of product subcutaneously every second via a high-pressured device that drives product into the skin without a needle. Therapists can use it to do treatments such as lip volumisation and wrinkle reduction that are comparable to injectables. Meanwhile, Fusion GT’s (N60) Biodermogenesi offers an accessible solution to the prolific issue of stretch marks, making treatment faster and more affordable.
Summer of love
SS19 will see nails go back to summery basics. The fun, fresh shades in Jessica’s (R6) Tea Party and Blushing Beauty collections, such as pale yellow Yellow Meringue and refreshing soft green Love You Very Matcha, invoke the unfussy, laidback atmosphere of the warmer months.
Meanwhile, Ez Flow’s (T51) six-piece ’90s-inspired line harks back to carefree summers gone by. The mix of glitters and brights with throwback names are sure to be a hit with clients wanting to move away from intricate designs and back to simple manis in colours that pop.
All Inclusive
As the shade inclusivity movement continues to grow in the make-up industry, the pro brands are following suit by offering a wider range of diverse colour options than ever before. Mii Cosmetics (Q6) is unveiling its new foundation range Velvet Radiance Face Base at the show – a collection of satin-finish perfecting foundations available in 16 shades – and will also be talking about its customisation approach to be used in salon. Visitors can also get a first look at French brand Sothys’s (E36) SS19 make-up collection Summer Chill.
For lash artists, slick gadgets that make extension application easier are hot, with The Eyelash Emporium (M22) showcasing its fast setting Master Artist Adhesive and Novalash bringing humidity gauge Aura, which helps speed up the curing time.
