11 TikTok accounts every beauty professional should be following
As the most downloaded app of 2021 – with 656 million downloads – it comes as no surprise that social media platform TikTok is full of creators from every industry, especially the beauty, make-up, nails, and wellness sectors.
With an estimated 80 million monthly active users in the US alone, it can be overwhelming knowing where to start when looking for beauty creators and accounts to follow that are relevant to you, and that you resonate with your business.
So, we’ve done the legwork for you, and have collated a list of the best beauty and wellness professionals you should be following on TikTok.
Best TikTok accounts to follow for skincare
For skin of colour
Dr Vanita Rattan educates her viewers on trending products like jade rollers and shares the types of products your clients should be using dependent on skin type. The doctor and cosmetic formulator also shares routines and tips focused on treating skin of colour, and advice on how to deal with issues such as melasma.
For beauty jargon-busting facts
Consistently delivering the facts with video titles including “Is microcurrent BS” and “Beauty truths”, licenced beauty therapist Charlotte Palermino shares transparent, no-nonsense videos about skincare hacks and ingredient explainers, as well as deep-dives into serious topics such as ethics in the beauty industry.
Best TikTok accounts to follow for nails
For nail art how-to’s and tutorials
From 3D flowers to designer-inspired French manis, and tips and tricks for picking up the perfect acrylic bead, we’re pretty sure London-based nail tech Zara, aka @Zacrylics, has a tutorial for every design you’d ever need.
For a behind-the-scenes look at your favourite TV nails
Natalie Minerva, aka the nail tech behind those Euphoria creations, shares episode recaps on all our favourite nail moments from the show, as well as tutorials so you can recreate the looks on your clients. Minerva also shares how she came to be Euphoria’s nail tech, and when she’s not on set she’s sharing other nail art creations for her a-list clients.
Best TikTok accounts to follow for make-up
For editorial and futuristic make-up inspiration
From the looks she would create on the front row at fashion week to easy details to elevate your looks, Aoife Cullen is on a mission to show how wearable editorial and futurist make-up looks can be. Whether it’s creating a bold editorial lip or recreating a look from the runway, Cullen’s TikToks show how make-up truly is wearable art.
For reviews of the latest make-up releases
Chances are if you have a TikTok account and interact with beauty content then you’ve scrolled past at least one of Mikayla Nogueira’s videos. With more than 11 million followers and just under 700 million likes to date, the 23-year-old influencer rose to fame thanks to her honest reviews, helpful make-up hacks, and creative looks. Whether it’s using filters to map out her brows or giving her honest opinion on new brands and launches, Nogueira’s account is the TikTok equivalent of a one-stop-shop for beauty lovers.
Best TikTok accounts to follow for massage
For combining stretching and massage
James Moore, known as @MooreWellness, shares massage techniques such as thumb glides and exercises for problems such as foot pain, and demonstrates easy stretches your clients can do at home to relieve tension in-between appointments, covering everything from upper back pain to neck humps.
Best TikTok accounts to follow for lashes
For in-dept mapping tutorials
Jocelyn Ramos shares mapping videos to help you recreate her lash looks on your clients. From cat eye to doll eye with every look in between, Ramos has mapped out every look your client will ever ask for.
For pops of colour
We all know wearing certain eyeshadow colours can make your eyes pop, but what if we add those colours into lash extensions? Maribel, aka lashedbymare, takes coloured lash extensions and adds them into classic sets for a pop of colour. From red outer corners to blue butterflies, her creative lash looks are great inspo for more daring clients.
Best TikTok accounts to follow for brows
For brow lamination
With lamination videos being so satisfying, it’s no surprise permanent make-up artist Jaliza has racked up 3.8million likes across her videos. Creating full and fluffy brows and sharing how to create a bold brow lami look, Jaliza’s videos are so satisfying you won’t stop scrolling.
For microblading tips and tricks
It’s no surprise clients drive over 3 hours to visit ‘The Brow Slayer’, aka Elle, owner of Brow Ink LA. With in-depth mapping videos and touch-up tutorials, Elle’s results speak for themself.
Which beauty TikTok accounts do you follow and why? Tell us your thoughts below.
Don’t forget Professional Beauty is also on TikTok. From day-in-the-life videos with our editorial team, and a look at some amazing press events for product launches from your favourite brands, to content from the UK’s biggest beauty event PB London, and resharing your amazing nail tutorials.
Make sure you follow us to stay up to date with all things PB.